Wordstream’s Keyword Tool Review (Features, Pricing, Alternatives)

Wondering if Wordstream’s keyword tool is the best one on the market?

Coming up with the right keyword ideas is crucial to boosting your SEO (Search Engine Optimization) rankings. However, it makes sense to start with a free tool before betting your money on any paid tool subscriptions. 

But can Wordstreams keyword tool help you improve your SEO strategy? 
We’ll take the help of The Office employees to find that out. 🧑‍💼

In this Wordstream’s keyword tool review, we’ll find what this tool is, five cool things you can do with this free keyword tool, its limitations, and the two best alternatives

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Let’s get started. 

What is Wordstream’s Keyword Tool?

Wordstream’s web-based keyword research tool allows you to find relevant keywords from popular search engines like Google and Bing in an instant. 

This keyword research tool scans through a massive database of one trillion keywords to give you all the top keywords based on your industry and location

This means you don’t need to waste time looking for the right SEO keyword all over the internet. 

Micheal Scott on hearing that…

Micheal Scott saying fantastic

However, the best part about this tool is its simplicity. 

All you need to do is enter a seed keyword or a website URL, and it’ll immediately display the top 25 related keywords suggestions along with the relevant keyword data. It’ll also send the rest of the SEO keywords to your email address.

With this tool, you can even check a competitor’s website to get insight into the keyword ideas and SEO tactics already working for them. 😉 

And, if you need an SEO guide or want to understand how digital marketing and Google Adword works, they’ve got you covered too. 

Wordstream offers excellent support material like training videos, whitepapers, and webinars. 

Let’s see how this free keyword tool can help you find the right keyword ideas.

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5 Awesome Things You Can Do with WordStream’s Keyword Tool

Besides helping you scan through trillions of keywords, here are the other five unique features of this free keyword research tool: 

1. Filter Keyword Results by Industry

One of the best things about this keyword tool is that you can filter down the keyword results based on a specific industry. 

You can choose from 24 business verticals like “Apparel,” “Food and Drink,” “Jobs and Education,” etc.

drop down menu to choose industry in Wordstream keyword tool

This way, you can get keyword data like search volume, competition level, and estimated CPC (Cost-Per-Click) that’s relevant to your industry. 

For example, we typed the keyword weight loss and selected the Health industry. We also set the location as the United States to narrow down our keyword research. 

panel to enter keyword or domain name

Finally, we clicked on the Find My Keywords tab, and here are the results we got:

keyword results for Google and Bing

We could see the top 25 keyword suggestions from Google and Bing. The results also included some long tail keywords along with their search volume, CPC data, and competition score. 

Here’s a quick breakdown of the above metrics:

  • The search volume shows you the average number of people searching for a specific keyword every month. 
  • The CPC or cost-per-click is what you need to pay for every click on your ad. 
  • The competition score tells you how difficult or easy it is to rank for that particular keyword. 

On the other hand, when we changed the industry to Beauty and Fitness, here are the top Google keyword opportunities we got:

keyword results for beauty and fitness industry

2. Get Location-Based Keyword Data

Similar to selecting the industry, the Wordstream keyword tool also lets you filter your keyword research geographically. You can choose from more than 23 countries, including Australia, Canada, France, India, the United States, etc. 

All you gotta do is type in the desired state or country in this SEO tool and get a keyword list catering to your region.

Drop down menu to select location

How does this filter help? 
Suppose you’re a digital marketing professional based in British Columbia, Canada. You can use this tool as a niche finder to get location-specific keywords to run a local campaign. 

weight loss keyword results for Canada

Additionally, competitive marketing professionals like Dwight Schrute can target profitable keyword niches used by their local competitors. 

Man saying bring it on

3. Find Out Your CPC and Competition Levels

While doing keyword research, you also need other actionable keyword data for every search term. This data should be based on your industry and country to make the most of your digital marketing budget

To help you out, this keyword suggestion tool provides you with data like the cost-per-click (the amount you pay a search engine for every ad click) for your PPC campaign (pay-per-click)

Additionally, this data will show you the relative amount of competition associated with each suggested keyword. 

CPC and competition data for keywords

For example, when we searched for similar keywords for the seed keyword weight loss, we found a high-volume keyword lose weight fast, with relatively low competition. 

But, its CPC was $3.58, which is somewhat expensive. While this keyword can be a good PPC campaign for marketers with a good budget, small businesses may prefer to target something else. 

As a result, it’s crucial to consider all three metrics before deciding to target a particular keyword.

4. Get Keyword Ideas Like Negative or Popular Keywords

Besides finding high volume and low competition keywords, you can also use this SEO tool to do a thorough keyword analysis. 

You can get keyword ideas like: 

  • Keywords for websites: Find out keyword opportunities and keyword niches to get content ideas for your website. 
  • Long tail keywords: Find out the long tail keywords that are less costly and easier to rank for. 
  • Keyword phrases: Find out what kind of phrases users type into a search engine to get relevant results.
  • Negative keywords: From the list of keywords, you can check which keywords are irrelevant to your industry. This will give you the negative keywords that you should exclude from your Adword campaigns. 
  • Meta keywords: You can enter a topic relevant to your business to get hundreds of related keywords for your meta descriptions.
  • Popular keywords: Wordstreams keyword tool also provides a list of popular keywords across different industries and sub-categories. 

For example, we clicked on the Health Fitness option and got a Popular Keyword list with massive search volumes:

popular keyword suggestions

You can incorporate such keywords into your website and marketing content to drive more organic traffic. Some of the related keywords can even give you an excellent content idea for your blog.

5. Add the Keyword List Directly to Google Ads

Once you have your SEO keyword list on your email, you can download it as a CSV file and upload it directly to your Google Ads or Bing Ads account.  

This way, you can start working on your SEO strategy in no time and start crafting new ad campaigns. 

Moreover, you can use Wordstream’s Google Ads Performance Grader to see how well your AdWord campaigns are placed against your competitors. You get actionable improvements tips too. 

Now you know what this keyword research tool is capable of. 

Next, we’ll find out if there are any drawbacks to using the Wordstream keyword tool. 

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2 Wordstream’s Keyword Tool Limitations

Here are the two limitations of using this keyword research tool: 

1. Limited Keyword Data 

One of the significant drawbacks of Wordsteam’s free keyword tool is that it doesn’t give a keyword difficulty score. 

This score tells you how challenging it’ll be to rank for a suggested keyword. The score is based on the number and quality of backlinks found in the top SERP results for that particular keyword. 

The keyword difficulty data can help you assess if it’s worth including the suggested keyword in your SEO strategy. It also tells you whether it’s worth bidding on that specific keyword in your Google Ads campaign. 

However, this keyword research tool does provide essential keyword metrics like CPC and competition score. Both of these metrics can give you some insight into keyword difficulty and the level of competition surrounding a specific keyword. 

So when you weigh the pros of using this tool against this drawback, you could say…

employees saying not bad

2. Not Suitable For Newer Websites

While the Wordstreams Keyword Tool can be used by both new and established websites, established site owners will probably find it a little more beneficial.

This keyword suggestion tool uses a site’s published content to generate similar keywords and keyword grouping data. As a result, it might be slightly difficult for newer sites without a lot of content to find the right keyword opportunities.

However, if you’re a beginner, the tool still has a ton of features that you can use. For example, you can use popular keywords to find industry-specific keywords with high search volumes. You can also use such data for content idea brainstorming.  

Still want to try out another free keyword research tool? 
No problem!

Back to Contents.

In the next section, we’ll check out the two best Wordstream keyword tool alternatives.  

2 Wordstream’s Keyword Tool Alternatives

Here are two other popular keyword research tools that you can try out instead:

1. Soovle

Soovle is a great free keyword tool that gives you relevant keywords from Google search and other popular search engines, including YouTube and Bing. 

This keyword explorer has an extremely user-friendly interface that makes the keyword research process a breeze. 

You can also use this research tool to find juicy long-tail keywords that can drive more traffic to your website. 

However, Soovle doesn’t offer critical keyword data like keyword difficulty or search volume, which is essential for social media and marketing campaigns.

As a result, you’ll have to figure out which keywords you should target on your own!

2. Google’s Keyword Planner

This free tool is another major Wordstream competitor. 

Google’s Keyword Planner is a part of Google Adwords. This research tool is an all-in-one SEO platform when it comes to keyword research, and it’s absolutely free!

You can use it to identify the right keyword for your paid campaigns and optimize your organic search results. You can also use this keyword explorer for bidding and advertising budget estimation.

On the downside, Google’s Keyword Planner only pulls in data from Google servers. 

Moreover, it shows search volume data as a range instead of the exact keyword data. So, this SEO tool might not be most effective for advanced users who need the exact numbers. 

man saying numbers are correct

Back to Contents.

Is the Wordstream’s Keyword Tool Worth It? 

Whether you’re a beginner or a seasoned SEO expert, Wordstream’s free keyword tool is an excellent option to consider.

Despite being a free tool, it offers you essential keyword metrics and industry- and location-specific data points.

This research tool also helps use your marketing budget in the best way possible by giving you budgeting data and negative keywords that you should exclude.  

However, if you need help understanding this tool’s keyword data or creating an excellent SEO strategy, connect with the SEO experts at Startup Voyager! We can help you create a conversion-based SEO strategy and implement it to drive tons of organic traffic to your site!

About the author

Startup Voyager is a content and SEO agency helping startups in North America and Europe acquire customers with organic traffic. Our founders have appeared in top publications like Entrepreneur, Fast Company, Inc, Huffpost, Lifehacker, etc.

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