WebCEO Review: Is This The Right SEO Tool For You?

Wondering if WebCEO is the right software for your SEO and digital marketing needs?

While WebCEO can’t magically transform you into the highest-ranking person in your company, it can help you on your way to creating the highest-ranking page on Google.

With advanced tools for keyword research, rank tracking, backlink analysis, and more, you’ll be able to create a boss SEO strategy!

However, is it the right tool for your SEO team?
Don’t worry, we’ll answer that question and more.

In this WebCEO review, we’ll go over what WebCEO is, six awesome things you can do with it, and how much it costs. We’ll also cover a few WebCEO limitations and alternatives.

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Let’s go!

What is WebCEO?

WebCEO is a powerful search engine optimization and marketing platform that offers its users tools for link building, SEO analysis, competitor research, and a lot more.

Whether you’re an SEO newbie, digital agency, or even a web hosting company, WebCEO has something to offer you.

And if you ever get stuck, WebCEO offers technical and pre-sales customer support via email and live chat. 

Live chat is super helpful since you can reach the Web CEO support team at the exact moment when you need help. This way, you won’t have to wonder if the support team ever received your email.


How to Set Things Up in WebCEO

Web CEO has a combination of tools to help you analyze social media traffic, create branded SEO reports, and more.

But before we can check out WebCEO’s awesome features, you need to set up a project first.
Here’s how you can set up a project in WebCEO:

Step 1: Choose which target site you want to analyze. 

For this WebCEO review, we decided to analyze WebCEO’s SEO blog:


Step 2: Select a few search engines you want to focus on.

We selected the USA as our target country, English as our browser language, and Google.com as our target search engine:


Step 3: Select up to 10 keywords you want to focus on.

We selected 10 SEO-related keywords that WebCEO’s blog would probably want to rank for, including “SEO tools,” “the best SEO software,” and “SEO blog.”


Step 4: Connect specific Google services to your WebCEO data.

Here, you can connect Google services like Google Analytics, Google Search Console, and Google My Business to your Web CEO account.


Step 5: Select a few industry-relevant competitors.

Since we’re analyzing WebCEO’s blog, we selected four SEO sites as our competitors.




Our project is ready to go!

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6 Awesome Things You Can Do With WebCEO

Now, let’s take a look at some of the cool things we can do with WebCEO:

1. Get Keyword Suggestions From Multiple Sources

Ever feel like this when it comes to brainstorming keyword ideas?


Fortunately, Web CEO has a built-in keyword suggestion tool that can help you find thousands of keyword suggestions within seconds.

To use it, simply click on “Keyword Research” on the left and enter a keyword into the search bar.
For example, we entered “SEO tools,” and here are the keyword suggestions we got:


As you can see, we got relevant keyword ideas like “backlink checker, “Ubersuggest,’ and SEO tools for Youtube.” 

However, we also got tons of helpful keyword metrics from this keyword suggestion report:

  • Global KEI: The keyword effectiveness index uses the number of global searches and bid competition value to determine how effective a keyword is. The higher the KEI, the better.
  • Global monthly searches: The total number of monthly searches a term gets.
  • Average cost per click: Shows the average price that advertisers are willing to pay for a specific keyword.
  • Bid competition: Shows how many advertisers are currently bidding for this term.
  • Search trends: Shows the search volume trend for a particular keyword over the last 12 months.
  • Source: The source for a particular keyword. Web CEO pulls keyword data from Google Keyword Planner, the Google search bar autocomplete, the People also ask widget, and other sources.

These metrics help you determine if a keyword is worth targeting or not. This way, you don’t pour your money down the drain on a non-lucrative keyword.


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2. Track All Types of Ranking Data

WebCEO’s rank tracking feature helps you keep your eyes on the prize.

With this ranking tracking tool, you can monitor changes in your ranking distribution across regular organic results, SERP features (videos, images, maps, People also ask, and more), and paid results. 

Hit “My Site Rankings” under “Rank Tracking” in the left sidebar to get started.


Here’s an example of a Brief Keyword Ranking Report in Web CEO:


This Keyword Ranking report also comes with valuable metrics like:

  • Local monthly searches: The number of Google monthly searches in the US, UK, and Canada.
  • Impressions from Google: Shows you the number of times pages from your website appeared in Google’s organic search results for a specific keyword over the last 30 days.
  • Visits from Google: Shows the number of times a user clicked on your site’s page in the Google organic search results for a specific keyword over the last 30 days.
  • Google.com (United States): Shows changes in your keyword ranking positions.

You can use the above data from the rank tracking tool to see if your content marketing and site optimization efforts are paying off.

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3. Run Technical Site Audits

When it comes to technical SEO, sometimes there’s more than what meets the eye. 🔎

What do we mean?
Technical SEO is all about getting rid of all the negative technical issues that might be harming your site’s ability to rank — even the ones you had no idea existed! For example, that broken link that just keeps on sneaking up on your site.


SEO audit tools like WebCEO’s Site Audit tool basically help you optimize your site so that it speaks the same language as search engine web crawlers.

Here are some of the technical issues that WebCEO’s Technical Audit report picks up:


The Technical Audit report also gives you a trend graph that shows you which issues have been affecting your site over time:


For example, the above SEO audit graph shows us that this specific site owner needs to work on page response times, represented by the light green line.

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4. Analyze Backlink Profiles And Get Backlink Opportunities

Building and checking your website’s backlinks can be a super time-consuming task.

Fortunately, WebCEO’s Backlink Checker will always have your back.

You can use WebCEO’s Backlink Checker to see every domain that’s linking to your site, check the diversity of your backlink profile, and do a backlink quality check.

If toxic backlinks could speak, here’s what they’d be saying:


Without further ado, here’s the backlink profile report we got for WebCEO’s blog:


As you can see, the above report shows us every linking domain WebCEO’s blog has and the total links they have from each domain.

However, we also got some other juicy data points like:

  • Juicy links: The total number of high-quality links pointing to the target site. Here, nofollow links and toxic backlinks aren’t included.
  • Nofollow links%: The percentage of backlinks with the rel=nofollow attribute. Nofollow links tell Google not to follow a specific link that’s pointing to your site.
  • Toxic links%: The percentage of low-quality links pointing to your site. Low-quality links can be backlinks from spammy sites or sites that are unrelated to your industry.
  • Domain Trust Flow: A score between 0–100 that shows how trustworthy and authoritative a site is. 
  • Domain Citation Flow: A score between 0–100 that measures the link equity of a domain. Link equity indicates how much value a link passes from one page to another.
  • Alexa TR: Alexa Traffic Rank shows you how popular a site is. This metric is based on the number of unique visitors and page views.

But what if you want to channel your inner spy and monitor your competitors’ backlink profiles?


With WebCEO’s Competitor Backlink Spy tool, you can do that while wearing a fedora and more! 🎩
For example, we decided to check out all the sites that link to WebCEO’s competitors:


Next, we hit “show backlink texts” to see the some of the anchor text:


By seeing a snippet of the anchor text, we can better understand why those sites on the left are linking to our competitors.

In the above Competitor Backlink Spy report, we can see that Backlinko has two editorial backlinks (organic links that are placed naturally) from Statcounter Blog.

However, Backlinko’s SEO guide is a little outdated.
So, a good strategy would be to write a new definitive guide to SEO in 2023 with updated insights and tips and pitch that content to Statcounter Blog.

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5. Analyze Your Social Media Engagement

​​Thanks to WebCEO’s Social Media Analytics tools, you can track all your social media mentions and keep an eye or two on traffic generated from platforms like Pinterest, Twitter, and Facebook.


For example, we decided to check out WebCEO’s Social Engagement tool, and here’s the report we got:


This report gave us insights into:

  • The total number of likes, shares, and comments that Facebook posts with mentions of your site pages listed below have received.
  • The total number of Pinterest shares.
  • Changes in our Facebook engagement and Pinterest shares over time.
  • The top five platforms that sent us the most social media traffic.
  • How our competitors are performing on Facebook and Pinterest.

WebCEO also has a DIY SEO checklist for social networking that can help you tackle social media optimization and promotion the right way.

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6. Access Powerful Integrations

Here are three powerful integrations offered by Web CEO:

1. Google Analytics Integration

  • Get insight into how many users visited your site via different sources.
  • Analyze your visitors’ geographic position and language.
  • Analyze your site’s traffic using WebCEO’s Google Analytics module.

2. Google Search Console Integration:

  • See the top search queries that bring the most visitors to your site.
  • Determine which keywords are the most effective based on impressions and clicks.
  • Filter your incoming traffic by country, device, type of content (web, image, video).

3. Google My Business Integration:

  • Check how much exposure (searches, map views, customer actions) your local businesses are getting.
  • View and manage your customer reviews
  • Find your local SEO competitors and their data using the WebCEO’s new local seo module.

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Now that you know the exciting range of features that WebCEO offers, how much is all of this gonna cost?

How Much Does WebCEO Cost?

Unlike organic traffic, online SEO tools are hardly ever free.
And WebCEO is no different.

But will WebCEO help you create a breakthrough SEO strategy or just break your bank?


Let’s find out.

Web CEO has plans for SEO newbies and seasoned SEO practitioners. Here’s a breakdown of WebCEO’s pricing plans:

a. Tools for SEO newbies:

  • Solo ($35/quarter):
    • One website
    • 50 keywords
    • 5 SERP scan depth
    • Weekly automated scanning
    • And more

b. Tools for professionals:

  • Startup ($99/month):
    • 5 projects
    • 200 keywords
    • 5 SERP scan depth
    • Branded SEO reports
    • And more
  • Agency Unlimited ($99/month + scanning fees):
    • Unlimited projects
    • Unlimited keywords
    • 10 SERP scan depth
    • Branded SEO reports
    • And more
  • Corporate ($299/month):
    • 30 projects
    • 600 keywords
    • 5 SERP scan depth
    • Branded SEO reports
    • And more

Every WebCEO pricing plan includes additional features like email alerts, a DIY SEO checklist, and accurate local rank tracking.

WebCEO also offers a 14-day free trial; no credit card is required. This way, you won’t have to worry about your credit card being automatically charged once the trial ends! 

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2 Limitations of Using WebCEO

WebCEO has 22 pro-level SEO software tools that can help you craft fantastic SEO strategies.

However, the software does have a few limitations. Here are two significant drawbacks of using Web CEO:

1. Additional Costs

We did an in-depth investigation of WebCEO’s pricing plans, and here are a few minor additional monthly costs we spotted:


Firstly, you’re limited to 1–10 domain analyses per day, depending on the subscription plan you choose. If you want to analyze more domains, you’ll just need to chip in another $0.25/search.

Additionally, there’s an extra charge of $20/month if you want to white label SEO tools on your own domain.

Although there may be some minor additional charges, the software still offers pricing plans that are more affordable than most SEO tools out there!

2. Limited Keyword Research Tool

WebCEO’s keyword research tool can only generate up to a maximum of 1,400 keywords suggestions.

This is quite limited when compared to other keyword research tools. For example, we typed in “SEO” into Ahrefs keyword research tool and viewed the total number of keyword suggestions we’d get from the Phrase match report:


That’s over two million keywords – way more than WebCEO’s 1,400!

However, although there’s a major difference between the two numbers, most SEO agencies and businesses won’t need more than 1,400 keyword suggestions to find some fantastic content ideas!

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3 WebCEO Alternatives

Here are the top three WebCEO competitors:

1. SEMrush

SEMrush is an SEO tool that offers solutions for link building, keyword research, and content optimization.

SEMrush stands out because of its PPC features. With these features, you can craft entire PPC campaigns and monitor their performance.

However, before you (SEM)rush into the software, you should know that if you want to add more users to your plan, it’ll cost you a minimum of $45/month per user. Additionally, SEMrush only provides data for one search engine, whereas WebCEO provides data for Youtube, Bing, Yahoo, and more.

2. Moz Pro

Moz Pro is a dynamic SEO and digital marketing software that can help your SEO agency improve user experience, conduct competitive SEO analysis and manage backlinks like a (Moz) pro.

However, if your SEO team is looking for local SEO features to keep your customers engaged, you should know that these features, also known as Moz Local, are sold separately from Moz Pro.

To get these features, you’ll have to burn an additional $129/month.


3. SEO Powersuite

SEO Powersuite has a powerful rank tracking tool that can help your digital agency keep an eye on competitor rankings.

Additionally, the software has a powerful site audit feature that can help you knock out toxic technical issues like a champ.

But what’s really cool about this SEO software is that you can white-label your SEO reports and track an unlimited number of keywords!

Suite, right?

However, SEO Powersuite isn’t so powerful when it comes to its free plan.

What do we mean?
Although the SEO software offers a free plan, the plan comes with some major limitations. For example, you can’t save or store your projects, and you can’t export any data.

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Now that you know how WebCEO compares to other powerful SEO software out there, is WebCEO still your match made in SEO heaven?

Is WebCEO The Right SEO Software For You?

If you’re looking for a powerful search engine optimization software that’s user friendly and affordable, then WebCEO is the right SEO tool for you!

However, when it comes to being a robust and comprehensive SEO platform, WebCEO has a few limitations, especially when compared to other search engine optimization software in the market.

If you want to make sense of all your keyword data or need someone to help you with your content and digital marketing strategy, connect with the SEO experts at Startup Voyager.

We’re an SEO agency that can help you create and implement a successful SEO strategy and drive traffic to your site organically!

About the author

Startup Voyager is a content and SEO agency helping startups in North America and Europe acquire customers with organic traffic. Our founders have appeared in top publications like Entrepreneur, Fast Company, Inc, Huffpost, Lifehacker, etc.

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