Siteliner is an SEO audit tool that can help you get your site in line, literally.

With features that can help you find your most authoritative pages and spot duplicated content, Siteliner can help you improve your site and pages to rank higher on search engines.

But how do you know if Siteliner functions as smoothly as a cruise liner?🛥
How can you tell if it’s the right SEO tool for your content marketing needs?

Not to worry!

In this Siteliner review, we’ll cover what Siteliner is, five awesome things you can do with the tool, how much it costs, its limitations, and alternatives.

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Let’s see if Siteliner can make your SEO strategy fall into line!

What is Siteliner?

Siteliner is an SEO and content marketing tool that lets you explore your site and discover key technical optimization issues that might be affecting your ability to rank. 

Some of Siteliner’s core functionalities include:

Siteliner was actually created by the creators of Copyscape, a leading plagiarism checker service. In fact, Siteliner is a popular duplicate content checker for WordPress users.

But how is Siteliner different from Copyscape?
Although Siteliner and Copyscape are both duplicate content checkers, there’s one noticeable difference between the two:

Siteliner is a plagiarism checker that checks for plagiarized content within your site only, whereas Copyscape checks your website content against other pages on the internet. 

Fortunately, this duplicate content checker is entirely web-based; as a result, you don’t need to worry about wasting any storage space on it!

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Next, we’ll take a look at some of Siteliner’s best features.

5 Awesome Things You Can Do with Siteliner

Here are five incredible things you can do with Siteliner:

1. Find Your Power Pages

Your power pages are the pages with the highest authority. The higher the authority, the better chances of ranking higher in the SERP.

To find your “Power Pages,” simply enter a domain into Siteliner’s search bar.
For example, we entered Bright Bazaar, a popular blog that covers colorful designs, travel, and fashion:

search bar in siteliner
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Now, the SEO software will scan every webpage on your entire site and generate an overview report that looks like this:

siteliner overview report
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Note: Some pages will fall under the Skipped Pages report. Skipped pages are web pages that weren’t scanned by the tool due to page errors, a meta tag redirection, a noindex robot meta tag, etc.

Once your report is ready, simply click on “Normal Pages” to view how prominent or strong a specific page is.

Here’s the “Your Pages” report for Bright Bazaar:

your pages report in siteliner
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The Page Power scores are calculated based on the number of inbound links that the specific page has. Page Power can reach a maximum score of 100. 

Additionally, a link from a high-authority page is worth more than a link from a low-authority page. 

Got pages that feel like this?

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Siteliner’s Page Power scores can help you increase the page authority of weaker pages. All you have to do is transfer link juice (authority) from your stronger pages to the weaker ones by adding an internal link from the former to the latter.

Additionally, If you come across low-powered pages that are no longer relevant, you can either remove those pages or update them.

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2. Find Duplicate Website Content

Ever come across two pieces of content and thought this?

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Yep, that’s duplicated content, and search engines like Google don’t give up on them – they crack down on them!

Internal duplicate content is a similar piece of content found on two or more pages on your site. 

The problem with internal duplicate content is that it confuses search engine crawlers and forces the search engine to choose between the two pieces of content. As a result, one of the pages won’t appear at the top of the SERP.

Additionally, plagiarism doesn’t stand well with Google, especially since search engines want valuable, original content. And having pages with the exact same blog post adds little to no value for your audience.

Fortunately, Siteliner has a built-in duplicate content checker that’s a mastermind at detecting plagiarism across your website.

Note: Siteliner intelligently excludes common content such as menus and navigation.

The Duplicate Content report is located right under the “Your Pages” report. 

duplicate content report overview in siteliner
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Click on “Duplicate Content” to view your plagiarized content issues.

Here’s the Duplicate Content report we got for Bright Bazaar:

detailed duplicate content report in siteliner
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Here’s a breakdown of this detailed report:

  • URL: The URL with the copied content.
  • Title: The title of the webpage.
  • Match Words: The number of words that match.
  • Match Percentage: The percentage of the web page that’s got duplicates.
  • Match Pages: The number of similar pages found.
  • Page Power: How prominent the web page is.

The table also gives you a few organization options. If you want to organize the table by the highest number of “match words” or “match percentage,” simply click on those headings. 

For example, we reorganized the above table by “match percentage,” and now we can see which pages have the highest match percentage and fix those pages first:

pages with high duplicate content match percentage in siteliner report
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Additionally, we can sort the table by “Page Power” so that we can fix our most prominent pages first:

page power sorting option in siteliner tool
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3. Find Your Broken Links

Siteliner also has a broken link feature that scans your entire site for broken links.

What exactly is a broken link?
Broken links are links that send searchers to a page that no longer exists. This can happen due to various reasons. For example, a deleted page.

Why are broken links bad for SEO?
Well, first and foremost, broken links negatively impact user experience.

Here’s how users will react when they land on your 404 page:

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Secondly, broken links make it more difficult for search engine crawlers to do their job. 

Fortunately, you can find and remove broken links with ease using Siteliner. 

To check out how this report works, we entered another lifestyle blog into Siteliner’s search box, Wit & Delight:

siteliner search box
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Next, we clicked “Go” and selected the Broken Links report: 

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Here’s a breakdown of the above report:

  • URL: The URL to the page.
  • Title: The title of the page.
  • Broken Links Out: Shows you all the links from the selected page that point to a broken page.
  • Links Out: Shows you the total number of external links on the page.
  • Page Power: Shows how authoritative the page is.
  • Links In: Shows you the total number of links pointing to your target page. 

Once we clicked on “5” under “Broken Links Out,” we got the following detailed report:

detailed report
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This report is super helpful since it shows us exactly where the broken links are on the Wit & Delight page.

For example, the Wit & Delight blog has five broken links, and here’s where they are located on the page:

broken links
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Next, we decided to make sure the software showed accurate results, and we did this by clicking on “Bellini.”
And here’s what we found – a broken link!

404 error
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So, there you have it – Siteliner can help you identify broken links and show you exactly where they appear on your website!

4. See All Your Internal and External Links

The Internal and External Links data are found in the Page Results report. Page Results provide detailed information about particular pages.

You can find the Page Results report by clicking on a row in the Site Summary report. 

For example, here’s the Summary report for Wit & Delight:

siteliner summary report
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Next, we clicked on the “Your Pages” report:

siteliner's your pages report
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To view Page Results, simply click on a row in the table. For example, we clicked on the first URL, and here’s what we found:

page duplicate content report in siteliner
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To view your internal and external links data, simply click on each report in the left sidebar.

Here’s an overview of the Internal Links In, Internal Links Out, and the External Links Out reports:

1. The “Internal Links In” report

internal links in report in siteliner
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This report shows you every page on your site with links pointing to the target website. 

Having the right internal links can help visitors navigate through your site and access relevant content with ease. 
Additionally, an internal link shows visitors and search engine crawlers which pages you consider the most important.

2. The “Internal Links Out” report

internal links out report
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This report shows you every link from the target page that points to other pages on your website. It shows you all the links on the target page that point to someone else’s website pages. 

3. The “External Links Out” report

external links report
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It’s essential to consider which external sites your page links to, as this is the website you’re sending your visitors to. Additionally, external pages change all the time; as a result, it’s crucial to monitor their content and make sure it’s still a relevant page.

For example, let’s imagine our lifestyle blog, Wit & Delight, linked to an external site about car financing. 

This would be problematic since visitors interested in reading about fashion and design are probably not looking for car financing advice. 

As a result, they’d probably react like this:

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Fortunately, with Siteliner, you can check the content of each external site by clicking on the arrow before the URLs.

For example, we clicked on one of the URLs, and here’s what we found:

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Since our target site is a lifestyle blog, externally linking to a beauty blog totally makes sense. As a result, there’s definitely beauty in this external link! 😉

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5. Generate and Download Accurate Reports

Siteliner lets you download all the analytics reports you get. This way, you can share it with team members and clients.

analytics reports in siteliner
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You can choose to download the entire Site Report or the specific table currently on your screen, also known as the Current Table report. 

To start the download, just click on the download link on the left-hand side of the report. 

Note: You can download the analysis reports in CSV format or as a PDF file.

But what’s really cool about the Siteliner tool is that it produces an XML sitemap for you.

What’s an XML sitemap?
An XML sitemap is a roadmap of your site that helps Google navigate through your important pages. This way, Google can crawl your essential pages without wasting time or getting confused.

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Additionally, sitemaps are good for your SEO strategy since they help search engine crawlers navigate your site with ease, even if your internal link building strategy isn’t great. 

Once your sitemap from Siteliner is ready, you can upload it to your site and use it as your sitemap for search engines.

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Now that you know all the awesome things Siteliner can do, let’s find out how much all these awesome things cost.

How Much Does Siteliner Cost?

Siteliner is a free SEO tool that also offers an affordable premium service.

Here’s a breakdown of both of these plans:

  • Free:
    • Analyzes up to 250 pages
    • Limited to monthly site checks
    • And more
  • Premium Plan (1c/scan):
    • Analyze up to 25,000 pages
    • Analyze your website as often as you like
    • Control which pages are scanned
    • Save and review previous website results
    • And more

If you want to upgrade to the Siteliner premium plan, you can purchase credits via credit cards or PayPal at any time. 
And don’t worry – there are no additional charges.

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Although there aren’t extra costs, Siteliner does have a few minor drawbacks that might cost you.

Let’s find out what they are.

2 Limitations of Using Siteliner

Here are two limitations of using the Siteliner tool:

1. Limited Free Option

Siteliner’s free plan limits you to 250-page checks per site. 

Additionally, one site can be checked only once every 30 days. 

However, it’s super easy to upgrade to the Siteliner premium plan, and this plan only charges one cent per page scan. 

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2. Limited Competitive Analysis Metrics

Although Siteliner lets you compare metrics like page loading time against other similar sites, this data is based on the average of the entire internet – not your actual competitor sites.

For example, here’s the “Comparison with Other Sites” report for the Bright Bazaar blog:

siteliner's comparison with other sites report
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As a result, your competitors’ page size and page speed might actually be better or worse than what the software depicts. 

However, this data can still serve as a guideline and give you insight into how your website compares with other sites. 

Additionally, you can use Siteliner alongside your other SEO software to create a comprehensive SEO solution. 

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Want to know how Siteliner compares with other SEO audit tools?
Next, we’ll cover two fantastic Siteliner alternatives.

2 Siteliner Alternatives

Here are two Siteliner alternatives you can try out instead:

1. Screaming Frog

Screaming Frog is a free tool that can check your website for any on-site SEO and keyword issues that search engines might flag. 🚩

This SEO tool also lets you schedule site audits, find broken backlinks, and duplicate content.

The tool also has a social media service that can transform marketers into social media moguls.

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However, the basic version is super limited, so you’ll probably have to opt for the paid plan, which starts at around $200/year.

2. Google Search Console

Google Search Console is an SEO tool that helps marketers keep an eye on their site’s organic search traffic and search ranking performance.

This free tool also has some basic SEO audit features and alerts to help you fix key issues on your website. For example, the app has a URL Inspection tool that provides detailed crawl and index information about your pages right from the Google index.

On the downside, the tool can be pretty tricky to use, especially if you’re an SEO newbie. 

As a result, you might feel like this while using the tool:

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Is Siteliner the Right SEO Tool for You?

Siteliner is a free SEO tool that can help you put a line through all the negative technical and on-page issues affecting your website. This way, you can boost your search engine ranking.

Not to mention, the premium Siteliner plan is super affordable. 

However, once you resolve your site’s technical issues, you’ll need to brainstorm some keyword ideas and create a fantastic keyword strategy to get you to that coveted number one spot on Google. 

And that’s where we come in.

If you need some help with your SEO and keyword strategy, connect with the SEO experts at Startup Voyager. We can help you craft value-based content and drive tons of organic traffic to your website!