SERPWatcher Review (Features, Pricing, Alternatives)

SERPWatcher is an easy-to-use rank tracking tool that helps you analyze website performance and track organic traffic. 

While it’s a decent option to check your rankings on Google SERPs (Search Engine Results Pages), is it enough to fulfill your complex business needs

Can you keep a close watch on your competitors’ growth with this tool, or will you lose sight of your bigger goals? 

In this SERPWatcher review, we’ll go over what SERPWatcher is, five fantastic features of this tool, SERPWatcher pricing plans, its limitations, and some awesome alternatives.

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What is SERPWatcher?

SEPWatcher is an SEO tool developed by the Slovakian IT company, Mangools. It helps you monitor your Google search rankings for particular keywords, create white-label reports, and analyze website performance

The best thing about this rank tracker software is that it doesn’t overwhelm new users since it integrates several SEO functionalities on one platform.

So, you don’t have to go through an intimidating instructional video or tutorial to learn the ins and outs of this rank tracker tool. 

However, if you’re looking for additional SEO solutions like backlink tracking, site audit, and keyword research, you can partner with the other Mangools tools like KWFinder, SERPChecker, LinkMiner, and SiteProfiler. These tracking tools also come with API access. 

From letting you proactively monitor SERP rankings to tracking vital SEO metrics, SERPWatcher is the perfect rank tracker tool for SEO professionals and digital marketing agencies. 

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Next in this SERPWatcher review, we’ll take a look at five SERPWatcher features that’ll help any SEO expert improve their website rankings!

5 Fantastic Features of SERPWatcher

Here are five great features of this pro rank tracker tool:

1. Keep Track of Website Performance Metrics

You can use SERPWatcher for tracking website performance metrics and gaining incredible business insights. Like Google Analytics and Google Search Console, it lets you assess monthly organic traffic and check if your website requires any improvements to rank higher in the search result pages. 

As we all know, the higher we rank, the more we feel like…

This advanced web ranking tool primarily offers two SEO metrics to determine your ranking capabilities:

  • Performance Index
  • Estimated Visits

The Performance Index is an SEO tracking metric that analyzes your target keyword position and the corresponding search volume. It’s usually indicated on a scale of 0 to 100, and a higher score implies a better SEO performance. 


You can use it to start tracking a number of keywords that performed well and showed an upwards trend in terms of Google search rankings. These top-performing keywords contribute significantly to a higher Performance Index (PI) score.

Alternatively, you can even view the poorly performing keywords showing a downwards trend:


The Estimated visits is another vital metric that measures the average click-through rate (CTR) of your target keyword. The click-through rate indicates the ratio of the number of website clicks to the total impressions. To put it simply, the Estimated visits give an estimate of the organic traffic that your website can expect. 


2. Find Results For Specific Locations

SERPWatcher allows you to narrow down your searches to a particular country, city, DMA (designated market area), or anywhere on the Google Map. Such a feature is helpful for business owners who are tracking their website’s local organic rankings and SEO performance.

Today, we have an increasing number of businesses turning to SEO to rank higher in the search engine result pages and in turn, drive more traffic to their sites. 

And since the competition in cities is even steeper, local business owners must do their best to become more noticeable and discoverable in the local organic searches. 

This way, they can target their local audience within the immediate vicinity of their region and increase their business revenue with effective local data tracking. 

Luckily, with this rank tracker software, you can assess your website’s performance for particular keywords in a location of your choice!

All you have to do is:

  • Visit the Trackings tab in this keyword tracking tool. 
  • Click on New Tracking to set up the SERP tracking details of your target keyword. 
  • As evident from the screenshot below, you’ll have to fill in the following tracking details:
    • Domain
    • Location
    • Search platform
  • You may enter Location from Google Map or type it manually. Either way, you can specify the region you want to track the results for. 

3. Generate and Share Interactive Reports

Besides generating keyword tracking data, SERPWatcher lets you share the rank tracking data with other teammates. 

This pro rank tracker tool offers interactive reports (much better than any PDF or CSV file!) collating all the relevant SERP tracking data, significant SEO metrics, and particular time frames.  

These rank tracking reports serve as proof of your outstanding SEO efforts (and an acknowledgment of all the weekends you spent watching the keyword progress instead of that trending Netflix show).

The report sharing feature lets your client closely assess the critical rank tracking data and go through the keyword tracking details to see the overall progress. 

As a bonus, it drastically drops their urge to call for more meetings and discussions! 

You can access these tracking reports digitally in real-time for ease of use. It reduces the manual labor of SEO professionals, so they can dedicate more time powering through crucial tasks rather than preparing ppts. 

To share the tracking report with your team or the client, all you’ve to do is: 

  • Go to the tool’s Dashboard
  • Click on the Share tracking button. 
  • A window will pop up with a sharable link in the keyword tracking tool. 
  • Copy and paste this tracking link to share it with anyone.

You also have the Preview report option to check the details and ensure you’re sending the correct tracking link to the right client. 


Anyone with this link can access the interactive keyword tracking reports and view rank tracking data for a particular time frame. You can even filter results for a specific keyword.

Additionally, with this rank tracking tool, you can schedule weekly or monthly reports, depending upon your client’s requirements.


4. Get Daily Updates On Keyword Positions

SEO professionals using rank tracker software can keep tabs on keyword positions and improve search rankings. 

Of the two columns in the SERPWatcher dashboard, the left column displays every tracked keyword and their rankings data. You can also search and filter for a specific keyword you want to monitor. 


It can also help you better answer the search intent, so your website content appears in the form of a SERP feature like a featured snippet. 

Additionally, the tool automatically updates the keyword ranking data daily, giving you the latest details on how well your keywords perform. You can also select any particular time frame and assess the rank tracking data for that period. 

For instance, when you’re preparing a monthly report about the ranking progress of your top keywords, you may want to enter the time frame of an entire month (say 7th Dec 2021 to 7th Jan 2022). It’ll help you understand the fluctuations in the keyword’s position over the past 30 days: 


In addition, you can select from the default time frame options for one week, one month, or three months with this keyword rank tracker.  

But wait, that’s not all!

Ever had a client who’s always looking for more answers and constantly asking…

To view further SERP analysis details and rank tracking data of any given keyword, you have to click on that keyword from the table. It’ll open up the keyword detail section with data like:

  • A chart indicating the historical SERP tracking data of your keyword position.
  • The ranking URL with estimated visits.
  • The search result pages’ preview in Google.
  • A keyword overview report tracking the daily fluctuations in keyword ranking positions. 
  • Search volume history.

5. Use Tags for Keyword Management

Are you a marketer, e-commerce website owner, or local food blogger? 

If you are, then you’re probably constantly tracking the organic search result for your keywords related to articles, e-commerce products, FAQs, and other relevant business content. 

Naturally, tracking all this data and their weekly or monthly results can be pretty challenging. 

But rather than cluttering your desktop with keyword tracking data, you can use the keyword tags feature in SERPWatcher to organize all this information. This way, you won’t be confused by your rank tracking data or feel like this:

By categorizing your keywords with tags, you’ll spend less time searching and tracking the keyword you want to analyze. 

SERPWatcher’s keyword tag feature lets you add a tag and color to a specific keyword. For instance, food bloggers can have tags based on food groups or local restaurants. 

SERPWatcher lets you create, add, remove, rename, or delete the tags as per your requirement. 

Here’s how you can assign a tag to a keyword in this keyword rank tracker:

  • Click on the Tags button under the keywords table. Here, you’ll see all your tags above the keywords table. 
  • Now click on the Add tag button in the keyword detail section. 
  • Hover over the three dots menu in the top right corner and click on Manage tags.
  • Choose the particular tag from the menu and click Assign.

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SERPWatcher is an efficient rank tracker tool that you can use for tracking the recent trends and metrics calling the shots in the SEO industry. 

But which pricing plan should you go for? 

Let’s find it out next in this SERPWatcher review.

How Much Does SERPWatcher Cost?

Here’s a breakdown of SEPWatcher’s pricing plans:

  • Mangools Basic ($49/month):
    • Track 200 SEO keywords daily
    • Perform 100 keyword lookups daily
    • Get 200 keyword suggestions daily
    • Retrieve 100,000 backlinks monthly
    • And more
  • Mangools Premium ($69/month):
    • Track 700 SEO keywords daily
    • Perform 500 keyword searches daily
    • Get 700 new keyword suggestions daily
    • Retrieve 500,000 backlinks monthly
    • And more
  • Mangools Agency ($129/month):
    • Track 1,500 SEO keywords daily
    • Perform 1,200 keyword searches daily
    • Get 700 keyword suggestions daily
    • Retrieve 1,200,000 backlinks monthly
    • And more

The tool also offers a 10-day free trial period for new users, allowing you to track 10 keywords in SERPWatcher.  

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But before you use this tool for competitor analysis and discover its value for money, let’s see if SERPWatcher has any limitations that you need to watch out for. 

2 Disadvantages of Using SERPWatcher

Here are two significant drawbacks of using SERPWatcher:

1. Limited Search Engine Support 

SERPWatcher only gives you keyword and ranking data for the Google search engine. 

As a result, the tool doesn’t provide the ranking details and search volume for your tracked keyword on any other search engine like Bing, Yahoo, etc. 

So if your client requires comprehensive results to compare the keyword ranking data on different search engines, you’ll have no choice but to say…

However, most users rely on the Google search engine for simple and complex queries. 

Moreover, SERPWatcher is a great rank checker tool offering in-depth information about the tracked keywords. Additionally, you can categorize the keyword tracking data based on desktop searches and mobile searches. 

2. Limited Alert Notifications

While the tool sends email alerts and notifications for changing keyword positions, the options in this feature are limited. The tool notifies you only when the keyword position has fallen from the first place to the tenth place or beyond. 

You can’t customize the notification settings to receive alerts on minor keyword ranking changes. For instance, if any keyword drops from the first to the sixth position, you’ll have no clue until you manually check the keyword list. 

Nevertheless, this advanced web ranking tool has its uses. It notifies you about major keyword changes and provides data on any real-time minor keyword changes. 

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Having second thoughts about SERPWatcher since there are other keyword rank tracker tools like SEO Powersuite, Pro Rank Tracker, and Ahrefs out there?

Not to worry, we’ll check out two awesome SERPWatcher alternatives that may be the perfect rank checker tool for improving your SEO efforts. 

2 Awesome Alternatives to SERPWatcher

Here are the top two SERPWatcher alternatives you can try out:

1. SEMrush

SEMrush is a SaaS based SEO tool that helps you with website content creation, keyword generation, link building analysis, keyword rank tracking, and even PPC (pay-per-click) campaigns. 

This keyword research tool integrates with Google Analytics and Google Search Console to help you evaluate your website’s performance and identify technical SEO issues.

However, the tool’s traffic data and other SEO-related stats are estimates and not always 100% accurate. 

But the Domain Overview section in SEMrush still comes in handy and offers helpful insights into a website’s performance. Additionally, you can always use the rankings data and other stats in this keyword research tool as a guideline. 

2. SE Ranking

SE Ranking is an SEO software that offers keyword research, competitor analysis, website SEO audit, and keyword rank tracking solutions. This keyword rank tracker also integrates with Google Search Console, allowing you to check your website’s impressions. 

But being a comprehensive SEO tool also means that this software can be slightly complex, especially for SEO beginners and inexperienced marketers. 

Luckily, the SE Ranking Academy offers full-fledged SEO courses to help you get to know the basics and turn you into an SEO expert in a matter of days!

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Can SERPWatcher Help You Outrank Your Competitor?

SERPWatcher is an advanced web ranking tool that helps you analyze performance metrics and SERP analysis data to optimize your SEO strategy. 

With this rank checker, you can track all the keywords your website ranks for and get Google SERP results for desktop and mobile devices separately. 

But if you need some advice on how to boost website traffic, interpret your keyword research data, or help with creating an impeccable SEO strategy, connect with the SEO experts at Startup Voyager

We can help you create a results-driven marketing campaign, implement an actionable SEO strategy, and grow your organic traffic exponentially

About the author

Startup Voyager is a content and SEO agency helping startups in North America and Europe acquire customers with organic traffic. Our founders have appeared in top publications like Entrepreneur, Fast Company, Inc, Huffpost, Lifehacker, etc.