The Ultimate Serpstat Review (Features, Pricing, Alternatives)

Serpstat is an all-inclusive SEO tool that can help you get all the SEO research data you need, stat.

Whether you need help with keyword clustering, identifying paid keywords, or content marketing, Serpstat has a solution for you. 

But will this tool’s stats help you reach the top of Google’s SERPs (search engine results page)?
Don’t worry – you’ll know soon enough!

In this Serpstat review, we’ll cover what Serpstat is, five awesome things you can do with the SEO tool, how much it costs, and its limitations. 

We’ll also explore two Serpstat alternatives in case the tool’s stats aren’t an accurate fit.

This Article Contains:

(Click on the links below to jump to a specific section)

Let’s get some stats on this SEO tool! 📊

What is Serpstat?

Founded in 2013 by Oleg Salamaha, the Serpstat tool has evolved from a basic keyword research tool into a comprehensive search engine optimization and content marketing toolkit. 

Serpstat can help any SEO specialist, agency, or beginner craft a foolproof SEO strategy with features for backlink analysis, domain analysis, keyword research, and more,

Additionally, to ensure your SEO projects are a success, Serpstat offers a wide range of customer service and support options:

  • User guides
  • A Serpstat academy 
  • One-on-one training via Skype 
  • Customer support chat feature
  • Personal demos
  • Webinar recordings

You can also reach their customer support team via online chat and email. 

This way, digital marketing agencies will have all the resources they need to confidently say that their SEO campaign won’t fail!

Back to Contents.

Next in this Serpstat review, we’ll take an in-depth look at the best Serpstat features:

5 Fantastic Things You Can Do with Serpstat

Here are five Serpstat features that can help boost your SERP stats:

1. Get Industry-Relevant Keyword Suggestions 

Serpstat’s Keyword Research tool can help business owners find relevant keyword ideas and create a content plan for their blog. 

Here’s how Serpstat’s Keyword Research tool works:

To get started with the keyword research feature, simply click on the “keyword research” in the left sidebar. Next, you’ll be prompted to enter a long tail keyword in the search bar and select a search engine. 

For example, we entered “Christmas tree” and selected “ as our search engine.
Once we clicked enter, we got the following search analytic data:

The keyword research overview report in Serpstat

Here’s a breakdown of the above keyword analysis report:

  • Search volume: The number of times users search for your target keyword every month. The search volume metric is based on data from Google Ads or Yandex.Direct. 
  • Competition: The level of competition surrounding a particular keyword. The more sites targeting a keyword, the higher the competition score (with a maximum of 100). 
  • CPC: How much advertisers are willing to pay search engines for a click on their ads.
  • Keyword difficulty: The keyword difficulty metric tells you how challenging it’ll be to rank in the organic top 10 search results for a particular long tail keyword.

Below these data points, we also got a list of organic and paid keyword suggestions like “Christmas tree shop” and “Christmas tree decor.”

But the overview report isn’t where Serpstat’s keyword research functionality ends. You can also check out:

  • Related keywords: This report shows keywords similar to or variations of your search term.
The related keywords report in Serpstat
  • Search suggestions: The search suggestion report lists terms that complement and facilitate your original search query.
The search suggestions report in Serpstat
  • Search questions: This report shows a list of questions related to your search query.
The search questions report in Serpstat

Once you’ve found a few keywords ideas that you want to target, you can select and group them using the Keyword Clustering tool. This way, you can organize your keywords into specific groups or content clusters.

The content clustering tool in Serpstat

Back to Contents.

2. Monitor Changes in Your Keyword Rankings 

Serpstat’s rank tracker lets you monitor your site’s performance in global, organic, and paid searches. Rank tracking is convenient since the data can tell you if your SEO strategy is paying off or not. 

On top of that, SEO tools usually give you real-time ranking tracking updates, which is crucial since no one wants to miss that moment they reach that coveted number one spot on Google!

Here’s what the rank tracker project overview report looks like in Serpstat:

rank tracker project overview report in serpstat

This overview report gives you helpful performance rank tracking metrics like:

  • Visibility: The percentage of the total search engine visibility that your selected site gets for a specific set of keywords.
  • Average position: The average ranking position of your target site.
  • SERP storm: The percentage of changes in the search engine results page according to your project keywords.
  • All keywords: This filter shows data for every keyword in the project, including those with no data.
  • WIthout changes: Keywords that haven’t changed positions. 
  • Positions up: Keywords that have moved up in rankings. 
  • Position down: Keywords that have moved down in rankings.

Additionally, the graph in the above image shows your target site’s keyword position distribution. This way, you can see how your site is performing at a glance. 

But Serpstat’s ranking tracking data doesn’t end there.

Here are a few other analysis reports that marketing teams can benefit from:

  • Positions History report: The Positions History graph shows you changes in your keyword ranking positions over a specified period.
The positions history report in serpstat
  • SERP History report: The SERP History graph lets you analyze changes in Google and Yandex’s SERP over time (top 100 for Google and top 50 for Yandex). This data can tell you if there are any new competitors in your niche and whether or not your SEO strategy is on the right track. Additionally, it can give you a deeper understanding of what kind of sites are performing well.
The SEO SERP history report for in Serpstat
  • Competitors report: The Competitors report lets you analyze how you and your competitor websites are doing – from ranking position, search traffic to the number of keywords for which a domain ranks in the top 100 Google or the top 50 Yandex.
The SEO competitors ranking report for Nike in Serpstat

Back to Contents.

3. Do Competitor Research

An easy way to outrank your competitors is to learn from them. 

Fortunately, Serpstat is a great tool for competitor research and website analysis. With its competitor analysis tool, digital marketers can determine their site’s domain-level competitors and gain insight into competitor SEO strategies.  

Note: Serpstat also has a URL analysis feature to help you analyze page-level competitors in addition to the domain analysis reports. Here, you’ll be able to do a comparative analysis of up to three pages and learn about your URL competitors. 

To view your domain-level competitors, click on the “Competitors report.” This report can be found in the SEO Research section under the Website Analysis tool:

The Competitors Report in the left sidebar in Serpstat

Once you click on the competitor analysis report, you’ll see your target domain’s list of competitors based on sites that rank for similar organic keywords.

The competitors report for, highlighting the common keywords column

Here’s a breakdown of the above organic keyword competitors report:

  • Related keywords: This column shows the total number of common keywords between your target domain and the specific competitor in the Competitors column.
  • Missing keywords: A missing keyword is an SEO keyword or term that a competitor ranks for, but you don’t.
  • Relevance: A metric based on the percentage ratio of all the domain keywords to common keywords.
  • All keywords: The total number of keywords available on the site. 
  • Visibility: How much visibility a competitor gets for a specific tracked keyword and how it has changed. 

Once you’ve identified relevant organic keyword competitors, you can analyze their best-performing pages by selecting the “Top Pages” report. This way, you’ll know what type of content you should be crafting.

The top pages report for, highlighting the organic keywords column

Got an SEO strategy that’s targeting paid keywords?

Not to worry – Serpstat also lets you do an analysis on any domain’s PPC competitors. 
To view a domain’s paid keyword competitors, you’ll need to hit the competitor analysis report under the SEO Research section:

The competitors report in the left sidebar for PPC research

The PPC competitors report has similar data points to the organic competitors report:

  • Common keywords: The number of common keywords between your target and the competing domains listed in the Competitors column.
  • Total keywords: The total number of keywords that the domain targets in paid ads.
  • Missing keywords: The number of paid keywords that the competing domain targets, but you don’t.
  • Total аds: The total number of ads shown for this domain.

Tired of bidding on PPC keywords that just aren’t the real deal?

Don’t worry; you can use Serpstat’s “Ads Examples” report to find examples of your competitors’ ad copies. Now you can target paid keywords that are already proving successful and craft ad copies that are even better than your competitors.

 Back to Contents.

4. Get Backlink Analysis Data in One Click

Serpstat’s backlink analysis tool can give you insight into any target site’s backlinks. 

Ever come across a backlink and felt like this?

With Serpstat’s backlink analysis tool, you no longer need to suss out suspicious backlinks manually.

With this feature, you can analyze anchor texts, monitor changes in your competitors’ link building strategies, and detect any malicious referring domains with ease.

To use it, simply enter a target domain into the search box. For example, we entered Crate&Barrel – an online modern furniture store, and here’s the backlinks analysis dashboard we got:

The Backlink Analysis overview report for crate and

Here’s an analysis of some of the crucial data points:

  • Serpstat domain rank: This is a metric that shows a site’s domain authority. This metric is based on the number of sites linking to the target domain. 
  • Referring domains: The total number of domains linking to the target site.
  • Backlinks: The total number of backlinks referring to the target site.
  • Referring IP addresses: The number of unique IP addresses linking to the target site.
  • Redirecting domains: The number of domains that redirect to the target domain. 
  • External domains: The number of domains that your target domain links to. 
  • Malicious donors: The number of links from malicious websites. For example, link mill sites. 

Below these key metrics, you’ll also find a few interactive graphs:

A snapshot of all the backlink report graphs in Serpstat

Here’s what each data graph means:

  • New referring domains: This graph shows the changes in the number of referring domains.
  • New and lost backlinks: This graph shows the changes in the number of new and lost backlinks. New links are highlighted in green, and lost links are highlighted in red.
  • Distribution by type of backlinks: This graph shows the different types of backlinks that the target domain has. For example, images and redirects.
  • Linking page dynamics: This graph shows the changes in the number of total backlinks. 
  • SDR distribution: This graph shows the referring domains distributed by Serpstat Domain Rank.
  • TOP anchor backlinks by popularity: This graph shows the most popular anchor texts in the backlinks and the number of links with the specified anchor.

However, the dashboard view just gives you a snapshot of the target domain’s backlink profile. If you want to analyze your referring domains, malicious links, and anchor texts in detail, you can click on each individual report in the left sidebar:

The backlink dashboard option in the left sidebar in Serpstat

Back to Contents.

5. Uncover Issues Affecting Your Site’s Performance 

There’s nothing worse than having your site underperform in the SERP over a technicality. 

Fortunately, this SEO software suite has a Site Audit tool that’ll point out all the technical SEO issues affecting your site’s ability to rank. For example, lengthy meta tags and bad links.

And don’t worry, you won’t have to come up with creative solutions to any of your site’s technical errors.

Serpstat’s SEO audit feature also gives you suggestions on how to fix those technical issues!

Here’s what the Site Audit report looks like:

The site audit tool in Serpstat, highlighting the domain health score

Firstly, you’ll get a Domain Health score. This Serpstat metric shows you the level of domain optimization from 1–100. The score is based on the ratio of existing errors to the total potential errors. The higher the score, the more optimized the site is.

Under this snapshot, you’ll see a table that shows you all the issues on your site and a few ways to solve them:

The site audit report showing all issues and recommendations

You’ll also notice that the issues are divided into different categories:

  • High priority: Severe errors that need to be fixed first.
  • Medium priority: Errors that aren’t critical but can affect your site’s ability to rank. 
  • Low priority: Minor issues that should be fixed sooner than later.
  • Information: Recommendations for page optimization. 

But that’s not all.

Serpstat also has a Text Analysis feature that content marketers can use to optimize landing pages. 
Some Text Analysis tips include the recommended words for your titles and body texts:

The text analysis tool analysing a landing page's boxy text

Back to Contents.

Now that you know all the excellent features the Serpstat tool offers, let’s find out if this SEO software has any technical pricing issues you should watch out for:

How Much Does Serpstat Cost?

Serpstat offers four paid subscription plans and the option to create a customized plan.

You can also sign up for free and use the Freemium plan to test out the platform’s basic features or request a personal demo. 

Here’s a breakdown of Serpstat’s pricing plans:

  • Lite ($69)
    • One user
    • 4,000 search queries per day
    • One Serpstat API request per second
    • 10 projects
    • And more
  • Standard ($149)
    • Three users
    • 5,000 search queries per day
    • 10 Serpstat API requests per second
    • 50 projects 
    • And more
  • Advanced ($299)
    • Five users
    • 8,000 search queries per day
    • 10,000 per backlink analysis report
    • 75 projects
    • And more
  • Enterprise ($499)
    • Seven users
    • 12,000 search queries per day
    • 10,000 per backlink analysis report
    • 100 projects
    • And more

Back to Contents.

But before you commit to this SEO platform, let’s see if there are any red flags you should look out for. 🚩

2 Limitations of Using Serpstat

Here are two significant drawbacks of using Serpstat:

1. Limited Competitor Backlink Data

Some users have noticed that Serpstat’s backlink analysis tool is quite limited compared to more comprehensive solutions like Ahrefs.

However, Serpstat still does provide tons of crucial data about your site and your competitors’ backlink strategies. 

For example, you can check out the quality scores of referring domains, find the pages that attract the most links, and even monitor backlinks data over the last two years.

Additionally, marketing managers can get all these features at just $69, which is more affordable than Ahrefs’ cheapest plan.

2. The SEO Audit Feature Can Be Slow

Another drawback of using Serpstat is that the site audit can take a while to complete, especially if your site has many pages.

Fortunately, Serpstat is a great tool with tons of other key features that you can dabble with while waiting for the results. For example, you can do keyword research or even tick off other items on Serpstat’s built-in SEO checklists. 

Additionally, once the SEO audit is complete, you’ll get access to all the high-priority website issues that are affecting your site’s ability to rank in the SERP. 

Back to Contents.

Want to check out some other SEO tools?
Next, in this Serpstat review, we’ll highlight two alternative SEO platforms you can try out instead.

2 Serpstat Alternatives

Here are two Serpstat alternatives that you can consider:

1. SE Ranking

SE Ranking is a rank tracker and SEO platform that offers keyword analysis and link building solutions and even gives you tips for your social media marketing campaigns. 

The software also has a pre-launch preparation tool that can help SEO professionals craft fantastic digital marketing strategies.

On the downside, although this rank tracker offers chat and email customer support, it doesn’t have a dedicated 24/7 customer support solution. 

But don’t worry – you won’t end up in a complete panic waiting for the answers you need.

This SEO tool has FAQs, an intuitive knowledge base, and video tutorials to help SEO agencies stay calm.

2. SpyFu

If you’re looking for a powerful competitor research tool, then SpyFu is definitely an excellent choice.

This SEO platform has solutions for domain analysis, competitive analysis and even offers handy keyword research metrics like keyword difficulty, traffic trend data, and more.

In fact, you can even use this website analysis tool to track everything your competitors have done over the last 14 years – from search traffic analysis to specific digital marketing strategies!

In other words, this all-in-one SEO platform literally lets you channel your inner James Bond without your competitors even knowing.

However, the tool’s vast array of dashboards and widgets make the reporting process confusing for some users. 

But not to worry – SpyFu’s tutorials, glossary, and videos will help marketers get the hang of the SEO tool in no time!

Back to Contents.

Is Serpstat The SEO Tool You Need, Stat?

If you’re looking for an all-inclusive SEO and digital marketing software with solutions for keyword research, website analysis, and competitor research, then Serpstat is definitely a great choice. 

On top of that, Serpstat has a Freemium plan to help businesses get to know the SEO platform better. And as you can tell from this Serpstat review, you don’t have to be an SEO specialist to use it.

But if you want to make sense of all your tracked keyword data or need someone to help you with your content marketing and keyword strategy, connect with the SEO experts at Startup Voyager.

We can help you create and implement a powerful SEO campaign and drive tons of organic traffic to your site!

About the author

Startup Voyager is a content and SEO agency helping startups in North America and Europe acquire customers with organic traffic. Our founders have appeared in top publications like Entrepreneur, Fast Company, Inc, Huffpost, Lifehacker, etc.

Leave a Reply