SERPRobot Review (Features, Pricing, Alternatives)

SERPRobot is an amazing tool that deploys powerful bots to check the position of your keywords in Google’s SERP (search engine results page).

These SERP bots are like reliable minions that can help you fast-track all your SEO (search engine optimization) processes. You can use it to track your website’s search engine ranking data and your competitor’s progress in real time.

But can these SERP bots row your boat in the right direction to create a smooth-sailing SEO strategy?

You’ll have your answer by the time you’re done reading this article!

In this SERPRobot review, we’ll go over what SERPRobot is, four fantastic features of this SEO software, SERPRobot pricing plans, its limitations, and some excellent alternatives.

Further Reading:

  • Find out everything about the latest buzzword in the SaaS industry — Product Led Growth
  • Get all the deets on Backlinks and 6 techniques to help you get more backlinks for your website. 
  • Check out our in-depth SEMrush Review, highlighting the tool’s best features (+ some awesome alternatives!).

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Let’s go!

What is SERPRobot?

SERPRobot (formerly SERPLab) is an effective SERP tracking tool that helps you identify the top keywords generating organic search traffic and boosting your sales. 

Like Search Console, you can use this SERP tracker to create reports based on your search engine results page tracking data and receive notifications for any changes in keyword positions. 

On top of that, you can get ranking analytics for Google, Bing, Yahoo, YouTube, and Google My Business. 

And if you run into some trouble while using this SEO tool, you can contact SERPRobot’s customer support team via email or visit their frequently asked questions and help center at

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Next, in this SERPRobot review, we’ll look at the tool’s features. 

4 Fantastic Things You Can Do with SERPRobot

Here are four ways this rank tracking tool can drive tons of organic traffic to your site.

1. Monitor Your Site’s Keyword Rankings

Before you can monitor your website ranking performance, you need to set up a project and fill in the required fields. 

You’ll have to enter your domain name, a few different keywords you want to track, and which device and search engines you want data for. 

Below is our project set up for a pet insurance website, PetsBest:

how to set up a project in SERPRobot

We created the above sample list of keywords by checking out the PetsBest website and identifying common keywords used throughout their website and blog posts. 

Note: SERPRobot doesn’t offer comprehensive keyword research features. As a result, you’ll have to use a tool like Google Keyword Planner, SEMrush, or Ahrefs Keyword Explorer alongside it.

Unsure on how to do keyword research or identify seed keywords?
Check out our blog post on how to conduct keyword research in Ahrefs.

Now, we can start tracking PetsBest’s Google rankings:

The keyword summary report in SERPRobot

In the above keyword rankings report, we can see the following data points:

  • Average Position: Shows you if your search rankings are improving. It’s the sum of all rankings divided by the number of keywords you’re tracking for a website. In this case, 10 keywords. 
  • Improved: The number of different keywords that moved higher up in Google’s SERP. In this case, 7 out of the 10 keywords. 
  • Top 3: How many of your site’s tracked keywords appear in the top 3 search results.
  • Top 10: The number of tracked keywords that appear in the top 10 search results.
  • Top 30: How many of your site’s tracked keywords appear in the top 30 search results.
  • Top 100: How many of your site’s tracked keywords appear in the top 100 results on the Google SERP.

Additionally, below you’ll see:

  • Keyword: List of your targeted keywords.
  • Change: The change in position from the “current” and “earliest” positions.
  • Latest, Best, and First: Track your latest and best positions for each keyword, along with the position the keyword was in during the first-ever check. 
  • L-Vol: The average monthly search volume in a local country. 
  • G-Vol: The global option shows you the average monthly searches worldwide.
  • Updated: The last time the data was updated.

2. Access Real-Time Performance Reports

This SERP tracker also has a project summary graph showing you your site’s performance in real time.

The project summary graph in SERPRobot

Here, you can see your tracked keywords’ SERP positions over time. Additionally, you can select custom date ranges at the top of the graph. 

This SERP checker also generates insightful reports to help you track your WordPress site’s progress. Here are the reports you can choose from:

the different types of reports you can choose from in SERPRobot

Additionally, if your clients ever phone you out of the blue like this:

You can instantly email them a report of their choice – whether it’s a daily, weekly, or monthly report.

3. Track Mobile And Tablet Search Rankings

This rank checker gives you the option to track mobile and tablet rankings when setting up a project. This functionality is also available in the tool’s free SERP Checker.

How to set up mobile and tablet rank tracking in SERPRobot

This is a crucial feature since smartphones and tablets have outpaced desktop search traffic. Now, mobile and tablet browsing account for 51.3% of web search traffic, while desktop accounts for 48.7%.

Once you’ve set up a new project for Mobile or Tablet, you can use SERPRobot to compare your site’s rankings on these different devices. 

For example, if you notice that your mobile rankings aren’t nearly as impressive as your desktop performance, it’s a clear indication that you need to boost your site’s mobile-friendliness for your visitors. This includes having suitable text sizes, easy-to-use navigation buttons, and more.

After all, you don’t want visitors reacting like this when they’re on your mobile site:

4. Monitor Your Competitors’ Progress

Monitoring your competitor’s search performance can help you identify and replicate strategies that can drive organic traffic to your site.

Fortunately, This SERP checker lets you track the Google position of any competitor. In fact, you can do this with their free tool as well.

We tried out their free tool by adding our hypothetical domain name and a list of competing sites:

How to use SERPRobot's free comparing domains tool

Wondering how we found our competing sites?

To identify competitors, pop your targeted keywords into the Google search engine and note down who ranks on the first page. For example, we searched for “pet insurance,” and here are a few competitors we found:

An image of the Google SERP for the keyword "pet insurance"

Once you’ve entered a few competitors, you’ll need to add a few keywords you want to track:

How to set up keywords for the competitor analysis tool

Once you’ve filled in the required fields, you’ll get result details for each keyword you entered:

The competitor analysis tool and how it displays results

Here’s a breakdown of the above metrics:

  • Keyword: The keyword for which the search engine data is being shown.
  • Position: Your own site’s SERP ranking position for that keyword.
  • URL: Your site’s URL that’s ranking for the target keyword. 
  • Competition: Where your competitors rank for the keywords. For example, is in the 5th position on the Google SERP.
  • TOP TEN: This feature lets you check SERP data for each keyword. Here, you’ll see the top 10 websites ranking for the “pet insurance” query.

You can use this competitive analysis report for SERP tracking. This way, you can see when you outrank a competitor for a keyword or when they’re outranking you. 

You should visit websites that are outranking you for specific keywords to get an idea of how they target that search query and, in turn, replicate their strategies and redirect traffic to your site.

You know what they say – there’s no need to reinvent the wheel when a strategy already works! 😉

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Now let’s find out how much this free Google SERP checker costs.

How Much Does SERPRobot Cost?

SERPRobot has a limited SERP checker tool available to anyone who visits It’s free and you can use it to check your site’s rankings for unlimited keywords.

But to get the most out of this SEO tool, you’ll need to pay $4.99 for one SERP Bot/month and 300 keywords/24 hours. This is the most affordable SERProbot pricing option. 

SERPRobot also offers a 14-days free trial – no payment required.

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Next, we’ll find out if SERPRobot has any malfunctions you should know about.

2 Disadvantages of Using SERPRobot

Here are two significant drawbacks of using SERPRobot for search engine optimization

1. Limited Free Plan

SERPRobot’s free plan is limited and should be treated as a basic rank checker.

You can’t use the free tool to manage projects or monitor your site’s performance over time. You’ll need to record your website ranking data manually to do this.

Feel like this?

Another alternative is to upgrade to SERPRobot’s paid plans. Here, you’ll get an intuitive dashboard that shows your site’s progress at a glance and a whole host of other features. 

However, the free rank checker is still useful if you want to do a free SERP check or get a quick glimpse of your site’s performance. 

You can also use it to check your site’s search result performance for unlimited keywords.

2. Can’t Track Featured Snippets

Another drawback of this free SERP checker tool is that it doesn’t let you track your site’s featured snippets. 

As a result, you won’t be able to monitor your rankings in position 0 or discover opportunities to improve your performance in that area.

Why are featured snippets important for digital marketing?
Featured snippets can help website owners get more clicks to their pages. According to Search Engine Land, featured snippets can get about 8% of all clicks.

On the bright side, SERPRobot still offers in-depth rank tracking for your own site and your competitors’. Additionally, you can always use this tool alongside another free SEO solution like Google Search Console to get basic featured snippet data.

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Next, we’ll cover two SERPRobot alternatives if this free online tool doesn’t have the mechanics you’re looking for. 

2 Amazing Alternatives to SERPRobot

Here are two SERPRobot alternatives to help you create a well-oiled search engine optimization strategy.

1. SE Ranking

SE Ranking is a powerful rank tracker and keyword research tool that can help any SEO agency manage websites and track performance.

With features like competitive analysis, featured snippet tracking, and link building, website owners will have everything they need to keep their website healthy and craft competitive search engine optimization campaigns. 

Additionally, the tool has a built-in social media management system that can help you manage all your social activity.

However, the tool churns out a lot of complex data and reports, which might get slightly overwhelming for beginner SEOs…

Fortunately, you can refer to their start-up guide or enroll in relevant courses at SE Ranking Academy. 🎓

2. SERPWatcher

SERPWatcher is an amazing tool that any SEO agency or website owner can use to monitor backlinks, check SERP data, conduct keyword research, and more.

The rank tracking tool also offers integrations with other powerful SEO apps like Google Analytics and Google Search Console. As a result, you can get web analytics from multiple sources without leaving the app.

On the downside, unlike SERPRobot, this SERP checker tool displays keyword and ranking data for one search engine only – Google.

Fortunately, most searchers use the Google search engine to find the answers they’re looking for. 

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Can SERPRobot Boost Your Ranking Possibilities?

SERPRobot is a powerful rank tracker that social media, SEO, and marketing agencies can use to get ranking data across different devices and search engines. 

The tool also has a free SERP checker that you can use to get ranking data at a glance. As a result, it’s an excellent solution for teams and website owners operating on a budget. 

However, before you start using this free online tool to track your website’s ranking performance, you need to create a successful SEO and content marketing strategy.

If you need some help with crafting a powerful, conversion-based SEO strategy, connect with SEO experts at Startup Voyager.

We can help you find and target lucrative keywords and create value-based content that’ll skyrocket your organic search traffic. 

About the author

Startup Voyager is a content and SEO agency helping startups in North America and Europe acquire customers with organic traffic. Our founders have appeared in top publications like Entrepreneur, Fast Company, Inc, Huffpost, Lifehacker, etc.