Hey there SaaS enthusiasts!
Do you want to learn from some of the brightest minds in the business without spending hours reading?
SaaS podcasts are the way to go!
In this article, we’ll share 15 must-hear SaaS podcasts. We’ll also explore why you should be considering podcasts for marketing.
This Article Contains
- 15 SaaS Podcasts Every SaaS Founder Should Hear
- The Power of Podcasts: Why You Should Join the Conversation
Let’s go!
15 SaaS Podcasts Every SaaS Founder Should Hear
Ready to level up your SaaS game?
These 15 podcasts will give you the insight and inspiration you need.
1. The SaaS Podcast – SaaS, Startups, Growth Hacking & Entrepreneurship
This prolific, long-running podcast (started in 2014) features insightful interviews with proven entrepreneurs, SaaS startup founders, and industry giants.
Episode 256 covers how SaaStock founder Alex Theuma approaches running conferences.
And if you want to scrub up on SaaS growth metrics 101 with a professor of entrepreneurship, listen to Episode 313.
This podcast, a production of SaaSClub, is like a free SaaS degree with hundreds of hours of content at your fingertips!
Here’s what you can expect:
- Host: Omer Khan
- Where to listen: Spotify, Apple Podcast, Google Podcasts, YouTube, and more.
- Upload schedule: Weekly (Thursdays)
- Average length: 50+ minutes
- Number of Episodes: 350+
- Recommended Episodes:
- For inspiration: Episode 343 – Visme: Bootstrapping a SaaS to 18 Million Users (with Payman Taei)
- For motivation: Episode 347 – How to Turn Rejection into Success for Your SaaS Startup (with Richard Fenton)
- For education: Episode 323 – Content Marketing for SaaS: How to Scale Your Content Promotion (with Farzad Rashidi)
- Recent guests:
- Mathew Cagney – CEO of Renewtrak
- Vishal Sunak – Co-founder and CEO of LinkSquares
- Mike Adams – Co-founder and CEO of Grain
2. SaaS Sales Players
This SaaS podcast fits comfortably into a busy lifestyle. It has bite-sized episodes you can listen to at the breakfast table and hour-long shows to keep you engaged on a long commute.
You can gain actionable insights from the host – a SaaS startup advisor and investor with over a decade of industry experience – and his powerhouse guests.
- Host: Jesse Woodbury
- Where to listen: Spotify, Apple Podcast, Podchaser, and more
- Upload schedule: Weekly
- Average length: 5-60+ minutes
- Number of Episodes: 80+
- Recommended Episodes:
- For inspiration: On Doing Whatever It Takes, Sales Secrets from a $100M Sales Rep with Brandon Bornancin of Seamless.AI
- For motivation: Why You Shouldn’t Let Your Career Destroy Your Health
- For education: How To Recession Proof Your Message & Pitch
- Recent guests:
- Chase Barmore – Account Executive at WhatConverts
- Christine Kull – Talent scout and host of “The Art of Hiring” podcast
- Tim Zielinski – RVP of Strategic Acquisition Sales at Dynatrace & author of “Sell with Swagger”
3. The Official SaaStr Podcast: SaaS | Founders | Investors
If you’re looking for a show with consistent uploads, hot topics, and impressive guests, The Official SaaStr Podcast is for you.
This podcast is a valuable resource for early stage SaaS founders, investors looking for the next big thing, or anyone who loves staying up-to-date with the world of SaaS.
- Host: Various hosts, guest-hosted
- Where to listen: Spotify, Apple Podcast, SaaStr.com, Podbean, and more
- Upload schedule: Twice a week
- Average length: 20-60 minutes
- Number of Episodes: 640+
- Recommended Episodes:
- For inspiration: Episode 625 – True Story: What Breaks Going from $0-$100M ARR in Less Than 2 Years (with Colin Jones)
- For motivation: Episode 620 – 8 Ideas on How to Motivate the Sales Team After a Rough Patch (With Jason Lemkin)
- For education: Episode 641 – The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes (with Mark Velthuis)
- Recent guests:
- Joshua Browder – CEO of DoNotPay
- Cherishma Shah – Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education of Guild Education
- Damien Tampling – Global Chief Strategy Officer of Xero
4. SaaS Open Mic by ChartMogul
With a focus on practical insight and real-world examples, SaaS Open Mic features candid conversations with some of the brightest minds in the SaaS industry.
It offers a wealth of knowledge and inspiration for anyone looking to build and grow a successful SaaS business. Although uploads are infrequent, they’re definitely something to look forward to.
- Host: Bianca Wilk
- Where to listen: Spotify, Apple Podcast, chartmogul.com, and more
- Upload schedule: Monthly
- Average length: 20+ minutes
- Number of Episodes: 50+
- Recommended Episodes:
- For inspiration: The Secrets of Scaling to Acquisition (with Thomas Smale from FE International)
- For motivation: Build a company that people root for (with Andrew Gazdecki)
- For education: 5 SaaS Metrics That Matter to Investors (With Jess Bartos Of Salesforce Ventures)
- Recent guests:
- Matt Lerner – Founder and CEO of Startup Core Strengths
- Miguel Fernández – Co-founder and CEO of Capchase
- Lars Grønnegaard – Co-founder and CEO of Dreamdata
5. SaaS Connect – SaaS Partnerships & SaaS Leaders
As the name implies, this podcast focuses on SaaS partnerships and leadership. But you can also learn about topics ranging from product marketing, growth hacking, customer success strategies, and beyond.
Each podcast episode usually features two or more guests connecting over their experiences in SaaS.
- Host: Guest hosted
- Where to listen: Spotify, Apple Podcast, Google Podcasts, and more
- Upload schedule: 1-2 a week
- Average length: 25-60 minutes
- Number of Episodes: 130+
- Recommended Episodes:
- For inspiration: Lessons Learned Building Snowflake’s Ecosystem From Scratch (with Tarik Dwiek)
- For motivation: Winning Partnerships With Companies That Have Been Around Longer (with Patrick Cleary)
- For education: The Key to Successful Agency Partnerships in 2023 (with Alex Glenn and Sunir Shah)
- Recent guests:
- Nicolas Grenié – Developer Advocate at Typeform
- Walla Oriqat – Director of Marketplace Partnerships at Wind River
- Nick Valluri – Director of Strategic Partnerships at Dropbox
6. The SaaS Revolution Show
This is your one-stop shop for weekly SaaS learnings. With so much published content and new weekly releases, you could listen to one a day for a whole year!
The SaaS Revolution Show is produced by SaaStock, which helps SaaS companies deliver industry events. It features inspiring case studies and thoughtful advice from SaaS startup founders and executives.
- Host: Alex Theuma
- Where to listen: Spotify, Apple Podcast, Google Podcasts, YouTube, and more
- Upload schedule: Weekly (Thursdays)
- Average length: 15-45 minutes
- Number of Episodes: 350+ episodes
- Recommended Episodes:
- For inspiration: How ClickUp Grew to Over 6M Users in 5 Years (with Zeb Evans)
- For motivation: Why There Are Opportunities in SaaS When There Are Headwinds (with Stephen Lurie)
- For education: The Methodology for Building a SaaS for Enterprise (with Eleonore Crespo)
- Recent guests:
- Sujan Patel – Co-Founder at Mailshake
- Juan Andrade – Founder of Rebank
- Anthony Kennada – Co-founder & CEO at AudiencePlus
7. Build Your SaaS
This podcast is ideal for any SaaS founder or marketer. It’s hosted by two proven entrepreneurs, who bring a wealth of knowledge and experience to the show, having founded and scaled their own SaaS startup (Transistor.fm).
The hosts and their top-notch guests cover a wide range of topics, including SaaS product marketing, podcasting, and SaaS market news.
- Hosts: Jon Buda, Justin Jackson
- Where to listen: Spotify, Apple Podcast, Google Podcasts, transistor.fm, and more
- Upload schedule: 1-3 a month
- Average length: 30-60+ minutes
- Number of Episodes: 140+
- Recommended Episodes:
- For inspiration: Going from $0 to $2 million in ARR in 7 years (the Missive story)
- For motivation: A good business will change your life (for real)
- For education: Why Customer Support = Startup Success
- Recent guests:
- Michele Hansen – Co-founder of Geocodio
- Baptiste Jamin – Co-founder of Crisp
- Dave Zohrob – Co-founder of Chartable
8. Growth Stacking Show
Dan Martell, the host of this podcast, is a triple-threat SaaS founder, angel investor, and author. Tune in to hear his weekly SaaS learnings, motivational advice, and interviews with fellow inspiring authors in the SaaS space.
They’ll break down complex concepts into easy-to-understand frameworks, emphasizing the importance of building a strong foundation for sustainable growth.
- Host: Dan Martell
- Where to listen: Spotify, Apple Podcast, Podbean, and more
- Upload schedule: Weekly (Mondays)
- Average length: 15-60 minutes
- Number of Episodes: 90+
- Recommended Episodes:
- For inspiration: Why I Shut Down My $1.8M Coaching Business in 2017 and Start Over
- For motivation: 5 Ways To Be 10X More Productive
- For education: What Is SaaS? (Explained in 6 Minutes)
- Recent guests:
- Phil M. Jones – Motivational speaker and author of “Exactly What to Say”
- Ed Mylett – Motivational speaker and author of “The Power of One More: The Ultimate Guide to Happiness and Success”
- Trent Kitsch – Co-Founder and CEO at Stately Capital Corporation
9. The Top Entrepreneurs: SaaS Interviews with CEOs, Startups, Founders
This show is unlike any of the SaaS podcasts on this list.
Nathan Latka is a prolific young entrepreneur, author, and investor. In this show, he digs deep into the financial facts and figures of companies in the SaaS market. He delivers punchy CEO interviews and insights for his visitors in under 20 minutes every day on the podcast.
- Host: Nathan Latka
- Where to listen: Spotify, Apple Podcast, Google Podcasts, and more
- Upload schedule: Daily
- Average length: 15-20 minutes
- Number of Episodes: 1,900+
- Recommended Episodes:
- For inspiration: How he Bootstrapped to $4m In Real Estate SaaS Space
- For motivation: How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
- For education: How to shoot through the scale gap (hardest part of scaling rev is between $1M ARR – $6M ARR)
- Recent guests:
- Sondre Rasch – Co-founder and CEO of SafetyWing
- Jason Lemkin – Founder of SaaStr
- Daniel Wikberg – Founder and CEO of Upsales
10. SaaS Marketing Bites
This is the SaaS marketing show you don’t want to miss. With topics ranging from SaaS product marketing and customer success to growth hacking and content marketing, there’s something for everyone.
The host – an experienced SaaS founder – aims to help B2B SaaS companies build systematic growth frameworks for their marketing strategies.
- Host: Marc Thomas
- Where to listen: Spotify, Apple Podcast, poweredbysearch.com, and more
- Upload schedule: 1-3 a month
- Average length: 5-20 minutes
- Number of Episodes: 90+
- Recommended Episodes:
- For inspiration: The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More
- For motivation: 6 things you should do to adapt to tough market conditions
- For education: The Long-term SEO Playbook for B2B SaaS Companies
- Recent guests: No guests
11. The Growth Hub Podcast
The hosts and guests of the Growth Hub Podcast do an excellent job of diving deep into a range of SaaS topics.
That’s because the show spotlights a variety of guests, including CEOs, marketing executives, data experts, and customer success specialists.
- Hosts: Seija Lappalainen and Reeta Westman
- Where to listen: Spotify, Apple Podcast, Soundcloud, and more
- Upload schedule: Monthly
- Average length: 25-50 minutes
- Number of Episodes: 90+
- Recommended Episodes:
- For inspiration: Jesus Requena – VP of Growth Marketing at Figma – How Growth Marketing Can Support User Activation
- For motivation: Zandra Moore – CEO at Panintelligence – How SaaS Underdogs Can Beat Big Competition
- For education: Why Marketing Should Lead Sales (and Support, Success & Product)
- Recent guests:
- Teemu Ilola – VP of Sales at Leadoo
- Adam Holmgren – Global Demand Generation Lead at GetAccept
- Sophie Hedestad – CMO at Netigate
12. Startups For the Rest of Us
This startup chat show includes interviews with SaaS founders, each telling their story of starting and growing a SaaS company.
This is exciting for new and aspiring SaaS founders who want to know what works and what doesn’t. The podcast is also great for diving into the basics of SaaS in an in-depth and granular way.
- Host: Rob Walling
- Where to listen: Spotify, Apple Podcast, YouTube, startupsfortherestofus.com, and more
- Upload schedule: Weekly (Tuesdays)
- Average length: 25-45 minutes
- Number of Episodes: 300+
- Recommended Episodes:
- For inspiration: Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)
- For motivation: Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation)
- For education: Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS
- Recent guests:
- Tom Merritt – Host of podcasts such as Daily Tech News, Know a Little More, and others
- Pete Kazanjy – Author of “Founding Sales”
- Whitney Deterding – Product Marketing Strategy Lead at CoSchedule
13. SaaS Half Full
This Podcast makes you feel like you’re having a startup chat with industry peers at the bar, exchanging stories and tips.
It’s a focused B2B SaaS marketing show that gets into the nitty gritty of what makes a great SaaS marketing strategy.
- Host: Lindsey Groepper
- Where to listen: Spotify, Apple Podcast, Deezer, YouTube, and more
- Upload schedule: Bi-weekly (Every second Wednesday)
- Average length: 25-35 minutes
- Number of Episodes: 60+
- Recommended Episodes:
- For inspiration: What SaaS Marketers Can Learn from Netflix with Jennifer Griffin Smith
- For motivation: Fix Your Face: Brand Perception is a Team Effort with Tara Pawlak
- For education: The Fundamental Shift in B2B Ecommerce with Ari Kahn
- Recent guests:
- Grace Williams – SVP of BLASTmedia
- Allyson Havener – VP of Marketing at TrustRadius
- Gracey Cantalupo – CMO at MentorcliQ
14. The SaaS Venture
This podcast features monthly tips from two SaaS industry veterans. Visitors listening to this podcast can expect to learn about topics from product marketing to customer onboarding and growth metrics analysis.
- Hosts: Aaron Weiche and Darren Shaw
- Where to listen: Spotify, Apple Podcast, thesaasventure.com, and more
- Upload schedule: Monthly
- Average length: 40-60 minutes
- Number of Episodes: 40+
- Recommended Episodes:
- For inspiration: 33: What To Do In 2022
- For motivation: 40: The Power of Momentum
- For education: 22: SaaS Pricing – Is The Price Right?
- Recent guests: No guests
15. Confessions of a B2B Marketer | B2B Marketing & Demand Generation
Here’s another one for the early stage SaaS founders and B2B SaaS marketers. Tom Hunt and his near-weekly guests reveal the marketing strategies that drove the success of SaaS industry unicorns.
- Host: Tom Hunt
- Where to listen: Spotify, Apple Podcast, Google Podcast, and more
- Upload schedule: Weekly
- Average length: 20-40 minutes
- Number of Episodes: 60+
- Recommended Episodes:
- For inspiration: Bootstrapping to $60k MRR with Arvid Kahl of FeedbackPanda
- For motivation: How To Start A Movement with David Heinemeier Hansson of 37signals
- For education: 3 Strategies For Free Attention In B2B with Casey Hill of Bonjoro
- Recent guests:
- Mark Colgan – Advisor at Yellow O
- Raul Kaevand – Co-founder of Instantly
- Jared Robin – Co-founder of RevGenius
Now, if you’re a SaaS entrepreneur, listening to SaaS podcasts can be an excellent way to learn from the best and hone your SaaS business strategy.
But have you considered SaaS podcasts as a marketing strategy?
The Power of Podcasts: Why You Should Join the Conversation
SaaS podcasts have become increasingly popular in the industry for several reasons.
First, podcasts provide an excellent platform for sharing knowledge in an easily digestible and accessible format.
Creating a podcast can provide exposure to a SaaS business at a relatively low cost. They also offer a unique opportunity for SaaS businesses to showcase their product and thought leadership.
But here’s the thing:
You don’t have to start your own podcast to participate in the SaaS podcast boom.
It’s true!
Appearing as a guest on a podcast episode allows you to build your network and relationships. It also gives you a chance to exhibit your expertise and bring attention to your growing SaaS business.
You can get in touch with podcast production teams via email, Linkedin, or industry events to pitch yourself as a guest.
SaaS Podcasts: Your Secret Weapon for Business Growth
So there you have it, folks! We’ve provided a peek into the vast world of SaaS podcasts.
Whether you’re commuting to work, going for a run, or doing some chores, podcasts are the perfect way to learn something new and keep your brain engaged.
Not only are podcasts a great way to stay up-to-date on the latest industry trends and insights, but they also provide a wealth of actionable insights you can use to grow your SaaS business.
There’s no better time to get involved as a host or guest to get the word out about your SaaS product.
Speaking of getting the word out and building authority in your niche… How’s your content marketing strategy?
Not to worry!
Startup Voyager can create well-researched and optimized written content for your SaaS company. We’ll help you 20x your organic traffic and conversions while positioning you as a source of information people trust.