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10 Must-Attend SaaS Events in London and Beyond in 2024

Check out the top upcoming SaaS events in London, spanning marketing, sales, and more. Additionally, discover some other vital events across the world.

saas events in london

Looking for the best SaaS events in London?
We’ve got you covered!

Explore our must-attend, upcoming events guide for London, including a couple of events around the UK. 

Psst..We’ll also cover three bonus events in North America and Ireland that you shouldn’t miss!

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10 Upcoming SaaS Events in London (& Surrounds)

Here are some must-attend SaaS conferences and events in and around London:

1. London Tech Week 2024

London Tech Week is a conference that brings together global leaders and professionals in tech. The 2024 theme is “Shape the Future,” which will explore avenues to drive sustainable innovation.

It’ll provide a platform for discussions, demonstrations, debates, and networking with inspirational founders, global tech leaders, and senior investors.

Below are details about the event:

  • When: 10th to 14th June 2024
  • Where: Olympia London, Hammersmith Rd, London W14 8UX, United Kingdom
  • Cost: Free tickets available; Premium tickets start from £395

Registration link: https://londontechweek.com/registration/

2. eCommerce Agency Owners Lunch

The eCommerce Agency Owners Lunch, sponsored by StoreHero, provides a platform for eCom agency owners to network and learn about the latest trends in the eCom world.  

Below are details about the event:

  • When: 13 August 2024
  • Where: St Pancras Brasserie and Champagne Bar by Searcys, St Pancras International Station, London, United Kingdom
  • Cost: Ticket details upon registration

Registration link: https://allevents.in/london/ecommerce-agency-owners-lunch/10000759693913947

3. DigiMarCon London 2024

DigiMarCon London 2024 is a premier digital marketing and advertising conference happening in the UK. 

It’s one of the largest digital marketing conference series and hosts thought-provoking talks covering topics like: 

  • Digital marketing best practices
  • Content marketing
  • Search engine optimization 
  • Sales & marketing automation 
  • Big data, web analytics, and more

It’ll also showcase an exhibition series on the evolving technologies in the internet, mobile, MarTech, and SaaS space.

Here’s everything you need to know about this advertising conference:

  • When: 29th August to 30th August 2024
  • Where: Sofitel London Heathrow, London, United Kingdom
  • Cost: All access passes are £897; Single-day tickets are £547 

Registration Link: https://digimarconlondon.co.uk/register/

4. TECHSPO London 2024

TECHSPO London is a tech event that’ll take place on the same days as DigiMarCon 2024. 

This two-day technology expo will showcase the advanced world of AdTech, MarTech, and SaaS technology. It offers tons of networking opportunities and product interactions — essentially everything that can help companies grow.

  • When: 29th August to 30th August 2024
  • Where: Sofitel London Heathrow, London Heathrow Airport, Southampton Rd, Hounslow TW6 2GD, United Kingdom
  • Cost:  All access passes are £497 

Registration Link: https://techspolondon.co.uk/register/

Note: This global technology expo series will have another European event in Amsterdam, with more events in North America (San Francisco, Seattle, etc.), Asia Pacific, and Africa.  

5. The SaaS CTO Conference

The SaaS CTO Conference London is a free event organized by The SaaS CTO Network. 

It provides a platform for CTOs and technical decision-makers in the SaaS industry to network. They can also learn about the latest trends and discuss best practices in SaaS infrastructure, cloud, and operations. 

  • When:12 September, 2024 
  • Where: 15Hatfields, Chadwick Court, London, United Kingdom
  • Cost:  Very early bird tickets are £99, early bird tickets are £200, general admission tickets are £300

Registration Link: https://allevents.in/london/the-saas-cto-conference/10000884822386577

6. Gartner Application Innovation & Business Solutions Summit

This Gartner Summit aims to help you thrive amidst constant disruption by maximizing existing investments and embracing emerging technologies.

Connect with application and software engineering leaders to elevate your strategy and make smarter business decisions. Embrace change, unlock new value, and drive innovation at the forefront of SaaS application development.

  • When: 9th to 10th September, 2024
  • Where: The O2, 1 Waterview Drive, London, England SE10 0TW United Kingdom
  • Cost: Starting from €3,025 + VAT

Registration link: https://www.gartner.com/en/conferences/emea/applications-uk/register

7. Agile Cambridge 2024

Agile Cambridge 2024, a premier event in England, focuses on practical, hands-on approaches to Agile and Lean methodologies.

It offers a platform for unscheduled sessions, hallway chats, and fun, making it one of the leading conferences on Agile and Lean development approaches in Europe. 

The event is designed for professionals to learn new tools and techniques, hear about real-life experiences, meet peers, and leave with actionable ideas and concepts. 

Here are a few important details to keep in mind:

  • When: 2-4 October 2024
  • Where: Churchill College, University of Cambridge, Storey’s Way, Cambridge CB3 0DS, United Kingdom
  • Cost: Full three-day tickets are £575 + £115 VAT

Registration Link: https://agilecambridge.net/tickets

8. CogX Summit

CogX Festival 2024 is the ultimate gathering for SaaS companies interested in tech transformation and deeptech.

Over 90,000 attendees will convene to hear from 500+ speakers across various stages, covering topics like AI, cleantech, web3, and startup growth.

Engage with startups, scale-ups, and established enterprises at the Expo & Awards, fostering connections and celebrating innovation.

  • When: 7th October, 2024
  • Where: Multiple venues, London, United Kingdom
  • Cost: Starting from £489

Registration link: https://www.cogxleadershipsummit.com/ 

9. Sifted Summit

Get ready to connect with key players in Europe’s startup ecosystem at Sifted Summit. Over 200 speakers across four sector-specific stages will cover topics like venture capital, climate tech, healthtech, fintech, deeptech, and more.

Secure your ticket for access to workshops, panels, networking, an afterparty, and tons of unforgettable insights.

  • When: 2nd to 3rd October, 2024
  • Where: Magazine London, 11 Ordnance Cres, London, SE10 0JH
  • Cost: Starting from £149 + VAT

Registration link: https://summit.sifted.eu/ticket-right- 

10. #SaaS24

SaaS24 offers attendees a deep dive into the latest trends, challenges, and opportunities in the sector. From niche startups to global enterprises, founders and C-Suite executives gather to network, share insights, and gain strategies for business expansion and success.

This is the essential platform to stay ahead in the dynamic world of SaaS.

  • When: 8th November, 2024
  • Where: Courthouse Hotel Shoreditch, 335-337 Old St, London EC1V 9LL, United Kingdom
  • Cost: TBA

Registration link: https://events.futureofsaas.io/location/london/register

But certain events are too big and important to miss.That’s why we’ve added some upcoming events outside the UK that you MUST attend!

3 Bonus SaaS Conferences Outside the UK

These are the crème de la crème of SaaS events, which you should try attending if you can:

1. SaaStr Annual 2024


SaaStr Annual 2024 is a three-day San Francisco conference offering tactical advice, workshops, mentoring sessions, and more from industry leaders and VCs.

Remember, an event of this size will have thousands of attendees. That means you’ll have the chance to network with SaaS founders and digital marketing professionals from across the globe!

Below are the details you need to know:

  • When: 10th to 11th September 2024
  • Where: San Mateo County Event Center, 1346 Saratoga Dr, San Mateo, San Francisco Bay Area, CA, United States
  • Who Should Attend: B2B SaaS founders, investors, and executives
  • Cost: Starting from $699
  • Registration Link: https://www.saastrannual2024.com/buy-tickets

2. SaaStock 2024


SaaStock is one of the world’s most impactful SaaS conferences!

It brings the highest concentration of SaaS decision-makers in Europe, comprising over 6,000 SaaS founders. It also includes over 100 hours of networking opportunities, which can help you build relationships with other SaaS professionals or find investors for your business.

Here are the details about the event:

  • When: 14th to 16th October 2024
  • Where: Royal Dublin Society, Merrion Rd, Ballsbridge, Dublin 4, D04 AK83, Ireland
  • Who Should Attend: SaaS founders, investors, and any SaaS professionals 
  • Cost: Starting from €550  
  • Registration Link: https://www.saastock.com/saastock-2024/tickets/

3. DigiMarCon World 2024


DigiMarCon World 2024 is the largest digital marketing conference in the world. 

This 2-day conference in Las Vegas (North America) will host expert speakers, master classes, and sessions on the latest trends in digital marketing. It’ll also showcase an AdTech, MarTech, and SaaS technology exhibition series.

Here’s everything you need to know about this advertising conference:

  • When: 28th October to 30th October 2024
  • Where: The Venetian Las Vegas, 3355 S Las Vegas Blvd, Las Vegas, NV 89109, United States
  • Who Should Attend: Marketers, innovators, social media and digital marketing professionals, business leaders, and technology providers in the SaaS industry
  • Cost: Starting from $847 per person
  • Registration Link: https://digimarconworld.com/register/

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