10 Must-Attend SaaS Events in London and Beyond in 2024

Looking for the best SaaS events in London?
We’ve got you covered!

Explore our must-attend, upcoming events guide for London, including a couple of events around the UK. 

We’ll highlight:

  • Who the event is for
  • When it’s being held
  • Where it’s being held
  • How much it costs

Psst..We’ll also cover three bonus events in North America and Ireland that you shouldn’t miss!

Further Reading:

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Let’s talk SaaS!

10 Upcoming SaaS Events in London (& Surrounds)

Here are some must-attend SaaS conferences and events in and around London:

1. MeetFounders Venture Capital Night

MeetFounder’s Venture Capital Night is a recurring event that happens every month.

It’s an in-person event that includes startup pitches, panel discussions with VCs, and networking with industry experts.

Here are the event details:

  • When: Wednesday, 31st January 2024 
  • Where: Flutter Entertainment plc, Arc West London Manbre Road, London W6 9HP, United Kingdom
  • Who Should Attend: SaaS startup founders, SaaS professionals
  • Cost: Early bird tickets starting from £39
  • Registration Link: https://bit.ly/venture-capital-night-aug

2. ProductCon London 2024

ProductCon London is a key event focusing on product development from a European perspective. 

It’s an excellent chance to connect with and learn from leading product managers in the tech industry. They will also discuss their methods and successful practices for building innovative software products.

Here’s everything you need to know:

  • When: 20th February 2024
  • Where: Barbican Center, Silk St, Barbican, London EC2Y 8DS, United Kingdom
  • Who Should Attend: SaaS founders, professionals, software leaders, product developers
  • Cost: Starting from £799
  • Registration Link: https://productschool.com/productcon/london-2024

3. App Promotion Summit 2024

The App Promotion Summit London 2024 brings together the app community, focusing on growth marketing strategies and tactics as shared by Europe’s top app growth experts.

The summit aims to cover a wide range of topics crucial for app growth, including influencer marketing, user acquisition, social media, analytics, engagement, and retention.

Here are some key event details you should know:

  • When: 25th April 2024
  • Where: THE BREWERY, 52 Chiswell St, London EC1Y 4SA, UK
  • Who Should Attend: App marketers, developers, and industry professionals 
  • Cost: To be announced
  • Registration Link: https://apppromotionsummit.com/london/register/

4. QCon London Software Development Conference

QCon London is a prominent software development conference held annually in London. 

The conference aims to provide a platform for technical team leads, architects, engineering directors, and project managers to gather insights on emerging technologies and practices. 

It offers a rich program that includes keynotes, workshops, and breakout sessions led by industry experts and practitioners. This event is particularly valuable for those looking to stay at the forefront of software development techniques, tools, and best practices.

  • When: April 8-10, 2024
  • Where: The QEII Centre, London, United Kingdom
  • Who Should Attend: SaaS founders, professionals, software leaders, product developers
  • Cost: Starting from £2,240
  • Registration Link: https://qconlondon.com/registration/event/2

5. SaaStr Europa

The annual conference, led by SaaStr CEO and Founder Jason Lemkin, will cover a wide range of topics crucial to the SaaS industry, including hiring, AI, lead generation, and the state of SaaS in 2024. 

Featuring over 75 sessions by renowned founders and voices in the industry, it aims to help B2B founders, executives, revenue leaders, and investors scale their businesses.

Here’s everything you need to know: 

  • When: 4th to 5th June 2024
  • Where: Tobacco Dock, 50 Porters Walk, London E1W 2SF, UK
  • Who Should Attend: Founders, entrepreneurs, professionals
  • Cost: Starting from $671
  • Registration Link:  https://www.saastreuropa2024.com/buy-tickets

6. London Tech Week 2024

London Tech Week is a conference that brings together global leaders and professionals in tech. The 2024 theme is “Shape the Future,” which will explore avenues to drive sustainable innovation.

It’ll provide a platform for discussions, demonstrations, debates, and networking with inspirational founders, global tech leaders, and senior investors.

Below are details about the event:

  • When: 10th to 14th June 2024
  • Where: Olympia London, Hammersmith Rd, London W14 8UX, United Kingdom
  • Who Should Attend:  SaaS founders, business leaders, policymakers, investors, and tech leaders
  • Cost: Early-bird tickets starting from £ 495.00 until 13th April 2024
  • Registration Link: https://londontechweek.com/registration/  

7. DigiMarCon London 2024

DigiMarCon London 2024 is a premier digital marketing and advertising conference happening in the UK. 

It’s one of the largest digital marketing conference series and hosts thought-provoking talks covering topics like: 

It’ll also showcase an exhibition series on the evolving technologies in the internet, mobile, MarTech, and SaaS space.

Here’s everything you need to know about this advertising conference:

  • When: 29th August to 30th August 2024
  • Where: Sofitel London Heathrow, London, United Kingdom
  • Who Should Attend: Marketers, entrepreneurs, digital marketing professionals, business leaders, business developers, and technology providers in the SaaS industry
  • Cost: Starting from £479 (or £158 for virtual attendees)
  • Registration Link: https://digimarconlondon.co.uk/register/

8. TECHSPO London 2024

TECHSPO London is a tech event that’ll take place on the same days as DigiMarCon 2024. 

This two-day technology expo will showcase the advanced world of AdTech, MarTech, and SaaS technology. It offers tons of networking opportunities and product interactions — essentially everything that can help companies grow.

  • When: 29th August to 30th August 2024
  • Where: Sofitel London Heathrow, London Heathrow Airport, Southampton Rd, Hounslow TW6 2GD, United Kingdom
  • Who Should Attend: Developers, marketers, technology providers, and innovators
  • Cost: To be announced
  • Registration Link: To be announced

Note: This global technology expo series will have another European event in Amsterdam, with more events in North America (San Francisco, Seattle, etc.), Asia Pacific, and Africa.  

9. Agile Cambridge 2024

Agile Cambridge 2024, a premier event in England, focuses on practical, hands-on approaches to Agile and Lean methodologies.

It offers a platform for unscheduled sessions, hallway chats, and fun, making it one of the leading conferences on Agile and Lean development approaches in Europe. 

The event is designed for professionals to learn new tools and techniques, hear about real-life experiences, meet peers, and leave with actionable ideas and concepts. 

Here are a few important details to keep in mind:

  • When: 2-4 October 2024
  • Where: Churchill College, Cambridge, United Kingdom
  • Who Should Attend: Developers, marketers, technology providers, and innovators
  • Cost: Starts from £565
  • Registration Link: https://agilecambridge.net/tickets

And there you have it!
9 must-attend SaaS events in London for 2024.

However, why limit yourself to the nation’s capital when there’s so much going on all over the country?

Let’s look at a SaaS event happening outside of London.

10. BoS Conference EU 2024 (Cambridge)

The Business of Software conference is a curated event about the challenges and benefits of building great software.

It includes discussions on various SaaS topics, like growth strategies, product marketing, innovation, company culture, and more. You’ll also have the chance to interact with fellow attendees and gain valuable insights from industry experts.

Here’s everything you need to know about it:

  • When: 25th to 26th March 2024
  • Where: Churchill College, Storey’s Way, Cambridge CB3 0DS, United Kingdom
  • Who Should Attend: SaaS founders (and their teams), CXOs, and emerging software and SaaS leaders 
  • Cost: $745.00-$1,365.00 (early bird ticket prices end once speakers are announced)
  • Registration Link: https://businessofsoftware.org/tickets/conference/europe-2024/

But certain events are too big and important to miss.That’s why we’ve added some upcoming events outside the UK that you MUST attend!

3 Bonus SaaS Conferences Outside the UK

These are the crème de la crème of SaaS events, which you should try attending if you can:

1. SaaStr Annual 2024


SaaStr Annual 2024 is a three-day San Francisco conference offering tactical advice, workshops, mentoring sessions, and more from industry leaders and VCs.

Remember, an event of this size will have thousands of attendees. That means you’ll have the chance to network with SaaS founders and digital marketing professionals from across the globe!

Below are the details you need to know:

  • When: 10th to 11th September 2024
  • Where: San Mateo County Event Center, 1346 Saratoga Dr, San Mateo, San Francisco Bay Area, CA, United States
  • Who Should Attend: B2B SaaS founders, investors, and executives
  • Cost: Starting from $699
  • Registration Link: https://www.saastrannual2024.com/buy-tickets

2. SaaStock 2024


SaaStock is one of the world’s most impactful SaaS conferences!

It brings the highest concentration of SaaS decision-makers in Europe, comprising over 6,000 SaaS founders. It also includes over 100 hours of networking opportunities, which can help you build relationships with other SaaS professionals or find investors for your business.

Here are the details about the event:

  • When: 14th to 16th October 2024
  • Where: Royal Dublin Society, Merrion Rd, Ballsbridge, Dublin 4, D04 AK83, Ireland
  • Who Should Attend: SaaS founders, investors, and any SaaS professionals 
  • Cost: Starting from €550  
  • Registration Link: https://www.saastock.com/saastock-2024/tickets/

3. DigiMarCon World 2024


DigiMarCon World 2024 is the largest digital marketing conference in the world. 

This 2-day conference in Las Vegas (North America) will host expert speakers, master classes, and sessions on the latest trends in digital marketing. It’ll also showcase an AdTech, MarTech, and SaaS technology exhibition series.

Here’s everything you need to know about this advertising conference:

  • When: 28th October to 30th October 2024
  • Where: The Venetian Las Vegas, 3355 S Las Vegas Blvd, Las Vegas, NV 89109, United States
  • Who Should Attend: Marketers, innovators, social media and digital marketing professionals, business leaders, and technology providers in the SaaS industry
  • Cost: Starting from $847 per person
  • Registration Link: https://digimarconworld.com/register/

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