There are tons of SaaS blogs available online, offering you handy business tips and insight into the latest trends.
But with so many fantastic blogs out there, which ones should you check out first?
Not to worry — we’ve compiled a list of 25 inspiring SaaS blogs. Check out blogs created by communities, entrepreneurs and startup founders, venture capitalists, and companies.
Further Reading:
- Discover 12 Critical SaaS Metrics that your business should be tracking to outperform competitors.
- Learn to create a SaaS Net Promoter Score feedback form in 6 simple steps.
- Does your SaaS company have steady profit margins? Find out by calculating the Rule of 40.
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25 Awesome SaaS Blogs to Check Out in 2023
Here are the 25 SaaS content blogs you shouldn’t miss in 2023:
A. Communities
SaaS community blogs provide targeted insights and information about the SaaS industry that may not be available elsewhere. Additionally, since the content is typically written by experts, you’ll get high-quality and authoritative information to help you better understand the industry.
1. SaaStr
Founded by Jason Lemkin (a SaaS startup founder and venture capitalist), SaaStr is a large community of SaaS entrepreneurs and founders. In his SaaStr blog, Jason Lemkin covers digital marketing, SaaS business operations, and SaaS marketing trends.
The site’s SaaS content includes articles, videos, podcasts, ebooks, and audiobooks. So, if you’re a SaaS founder or entrepreneur looking for the best SaaS marketing blog content, look no further than SaaStr.
3 must-read posts:
- 10 Things That Always Work in SaaS Marketing
- 7 Simple Steps to Getting to Cash-Flow Positive Faster (in SaaS)
- Two SaaS Metrics That Actually Don’t Matter That Much in the Earliest Days: Absolute Churn and Sales Cycles
2. Sales Hacker
Sales Hacker is a community for B2B sales professionals and SaaS startup founders. It aims to equip salespeople with cutting-edge sales strategies employed by the world’s fastest-growing companies.
The Sales Hacker blog aims to generate awareness around sales engagement, management, and enablement. It covers actionable, data-driven content on SaaS sales, B2B SaaS, SaaS business growth strategies, and sales operations.
3 must-read posts from this SaaS blog:
- The SaaS Playbook for Moving Up-Market
- SaaS Sales 101: Your Guide to the Perfect SaaS Sales Strategy
- A Simple Guide on How to Pitch a Sophisticated SaaS Solution
3. SaaStock
The SaaStock community provides information on B2B SaaS company growth strategies through local meetups, memberships, and conferences.
SaaStock also hosts conferences designed to spark conversations and build relationships. It provides attendees with the opportunity to learn how to scale their businesses and accelerate revenue.
SaaStock’s blog covers SaaS sales, SaaS metrics, B2B SaaS, digital marketing, and customer success.
3 must-read SaaStock posts that any SaaS founder should check out:
- Best Practices for Remote Team Management in SaaS Organizations
- Understanding Enablement and How It Applies to Your SaaS Company Success
- Building a SaaS Product to Save the World: Growth Lessons from a Net Zero Hero
B. Entrepreneurs and Startup Founders
Now, we’ll check out popular entrepreneurs and startup founders who craft inspiring SaaS blogs.
Some of these industry experts have received accolades for their online marketing expertise. Meanwhile, others have founded some of the world’s best marketing companies. In other words, there’s a lot to learn from their unique experiences!
1. Neil Patel
Neil Patel is a reputed marketer and growth hacker and the co-founder of KISSmetrics (web analytics tool) and CrazyEgg (visual website analytics app).
Notably, he’s one of the top 10 online marketers, according to Forbes.
Neil Patel’s marketing blog focuses on SEO, inbound marketing, sales, and content marketing. He also covers an interesting SaaS blog topic like SaaS marketing.
3 must-read posts:
- How SaaS Marketing Is Different From Every Other Type of Marketing
- SaaS SEO: Ultimate Guide to Maximize Growth
- The Five Elements of a Perfect SaaS Support System
2. Steli Efti
Steli Efti is the founder and CEO of Close — a California-based software firm that helps companies boost sales. Efti writes books and gives lectures focusing on SaaS and sales topics.
He also covers SaaS and B2B sales topics on the Close blog and provides business growth ideas on The Startup Chat podcast.
3 must-read posts:
- The Ultimate SaaS Sales Guide: 37 Tips for Selling B2B SaaS
- 5 Ways to Increase SaaS Activation Rates
- Why Service Is the Most Important Part of SaaS
3. Joel York
Joel York is a SaaS sales and marketing startup founder with over 20 years of experience in sales, product management, and cloud marketing. He owns the Chaotic Flow blog and is a thought leader in the cloud community.
This SaaS marketer focuses on SaaS marketing strategies, SaaS metrics, and SaaS business growth tips.
3 must-read posts:
- SaaS Growth Strategy: A Customer Lifecycle Approach
- Cloud Computing vs. SaaS: Mass Customization in the Cloud
- The Missed Opportunity of Agile SaaS
4. Hiten Shah
Hiten Shah started multiple software companies since 2003, and is currently the co-founder of CrazyEgg and KISSmetrics.
Shah also used to work as an Advisor at Quick Sprout — a SaaS firm that helps content companies increase their traffic and conversions.
He writes a fantastic weekly SaaS newsletter, and his blog covers various topics, including business growth strategies, SaaS marketing strategies, and SaaS metrics.
3 must-read posts:
- How to Compete in SaaS Today and for the Future
- Competing in SaaS By Leading With Product
- 3 Lessons That SaaS Founders Should Learn From David Cancel
C. Venture Capitalists
Up next, we’ll take a look at well-known venture capitalists who have the best SaaS blogs. Some of them have worked with tech giants like Google, while others received recognition from reputed companies like the Inc. Magazine and Forbes.
So, if you’re looking for fundraising advice, insight into industry trends, or growth tips, these blogs have got you covered.
1. Tomasz Tunguz
Tomasz Tunguz (a Managing Director and venture capitalist at Redpoint Ventures) is well-known and respected in the SaaS industry. Before joining Redpoint Ventures, Tunguz was the product manager for Google’s social media monetization team.
His blog, The Tomasz Tunguz Blog, comprises data-driven posts covering SaaS startup growth techniques, SaaS metrics, and SaaS marketing.
3 must-read posts:
- Can You Still Make Money Starting a SaaS Company?
- 100k+ ACV SaaS Companies: Do Their Metrics Differ From Other SaaS Companies?
- The Feedback Loops in Data That Will Change SaaS Architecture
2. Lincoln Murphy
Lincoln Murphy (the founder and Managing Director of Sixteen Ventures) is a SaaS marketing genius and a customer success expert. He has over 15 years of experience in on-demand SaaS product development.
This SaaS marketer also covers customer retention and growth marketing in his blogs.
3 must-read posts:
- Your SaaS Metrics Are Wrong if You Include These Customers
- SaaS Marketing Plan: 5 Ways to Get Your App to Sell Itself
- SaaS Customer Retention Is the Key to Long-Term Profitability
3. Scott Maxwell
Scott Maxwell is the founder of OpenView Venture Partners — a Boston-based venture capital company.
Maxwell writes fantastic articles for the OpenView Labs blog — covering the market research topic and SaaS marketing strategies.
3 must-read posts:
- The One & Only “Law” for SaaS (vs. the Many Freedoms You Should Be Taking Advantage Of)
- The End of SaaS? Not So Fast
- 4 Keys to Building a SaaS Company That Won’t Go Down the Drain
4. David Skok
David Skok is a venture capital partner at Matrix Partners, and the co-founder of For Entrepreneurs — a blog for startups and entrepreneurs.
His blog covers SaaS marketing, inbound marketing, SaaS sales, SaaS metrics, and SaaS startup growth strategies. The blog was ranked the number one website for entrepreneurs by Inc. Magazine, and number two by Forbes.
3 must-read posts:
- SaaS Metrics 2.0 – A Guide to Measuring and Improving What Matters
- SaaS Sales Compensation: How to Design the Right Plan
- Scalable Pricing: A Key Tool for SaaS Success
D. Industry Relevant Companies
Let’s now take you through the list of software companies, venture capital firms, and consulting firms with the best SaaS blogs.
You’ll also discover an agency (Startup Voyager) that helps clients rank on Google’s page one without any backlinks.
1. Buffer
Buffer is a California-based software company known for its social media scheduling tool.
The company’s blog focuses on SaaS sales, SaaS metrics, and how to leverage social media.
Here are 3 best SaaS blog posts from Buffer:
- Here’s How a Fast-Growing SaaS Company Shares to Social Media
- The 6 Lessons We’ve Learned About Product Marketing at a Startup
- Continuous Improvement vs. Big Launch Mentality: Which Is Better for Product Marketing?
2. Andreessen Horowitz
Andreessen Horowitz is a California-based venture capital firm co-founded by Marc Andreessen and Ben Horowitz.
The firm invests in companies of all sizes — from early-stage startups to established businesses across various industries.
The company’s “a16z” blog covers various topics, including SaaS startup growth strategies, SaaS metrics, and marketing technology.
3 must-read posts:
- Mass SaaS: Thinking About SaaS on the Consumer Side
- If SaaS Products Sell Themselves, Why Do We Need Sales?
- SaaS Businesses Weather Hard Times By Focusing on Efficient Growth
3. Predictable Revenue
Through its coaching and consulting services, Predictable Revenue has helped over 55 companies develop effective sales strategies.
The company’s blog covers topics like customer retention, social media marketing, customer success, and essential SaaS tools.
Here are the 3 best articles to check out on the Predictable Revenue blog:
- Utilizing Audience Engagement to Boost Your SaaS Company Revenue
- How to Price Your SaaS Product
- Must-Have SaaS Tools for Small-Sized Businesses
4. Intercom
Intercom, a communication platform, is used by over 600 million users per month. Lyft, Amazon, and 25,000 other top organizations use this tool to connect with their customers.
The “Inside Intercom” blog covers SaaS marketing, customer retention, product management, and SaaS startup growth strategies.
3 must-read posts:
- The 5 Insights Understood By All Great SaaS Sales Reps
- SaaS Marketing 101: Marketing for Growth and Survival
- Don’t Forget the Service in SaaS: How Your Sales Team Can Provide World-Class Service
5. Groove HQ
Groove HQ is a software development company based in Rhode Island, USA.
The Groove app helps business organize all their support emails in one place and deliver them to the right customers.
The company’s SaaS marketing blog covers customer service, content marketing, sales, and SaaS growth.
3 must-read posts:
- A SaaS Startup’s Journey to $100,000 a Month
- 18 Extraordinary Lessons Learned From Interviewing the World’s Top SaaS Entrepreneurs
- If You’re Selling SaaS, Then You’re Selling a Commodity
6. Totango
Totango is a customer success company that offers a platform for tracking and managing customer engagement.
Fast-growing companies like Tyler Technologies use Totango to get real-time access to customer data and stay alert of business risks and opportunities.
Totango’s blog covers SaaS sales, SaaS business growth strategies, social media, customer service, and customer success.
3 must-read posts:
- Customer Success in SaaS: A Complete Guide & Best Practices
- SaaS Tools For Business Growth: Five Essentials You Must Have
- When Not to Waste Your Time on a SaaS Sales Prospect
7. HubSpot
HubSpot develops software solutions for customer service, sales, and inbound marketing.
HubSpot’s CRM was named the #1 Global Software Company, and got recognition across three hubs — Sales, Service, and Marketing.
Their blog covers content creation strategies, content marketing, and social media marketing. It also has articles on SEO and SaaS company management techniques.
3 must-read posts:
- The Ultimate Guide to Software as a Service (SaaS)
- 15 Metrics Every SaaS Company Should Care About
- SaaS Sales: 7 Tips on Selling Software From a Top SaaS Company
8. The Daily Egg
The Daily Egg is a SaaS blog managed by Crazy Egg — a software company co-founded by Neil Patel and Hiten Shah.
The Daily Egg blog covers topics like social media, digital marketing, SaaS company management strategies, and SaaS sales.
3 must-read posts:
- 27 SaaS Customer Retention Strategies You Need to Be Using Today
- Differences Between Lead Gen, Ecommerce, & SaaS Landing Pages
- Are You Optimizing Your SaaS Conversion Funnel? Use These Essential Steps
9. Sprout Social
Sprout Social provides a platform that helps businesses manage social media engagement, analytics, and publishing.
The Sprout Social tool is used by over 30,000 brands worldwide in industries like tech, digital marketing, fashion, hospitality, education, and more.
Their blog covers topics like social media marketing, SaaS marketing strategies, and SaaS customer success.
3 must-read posts:
- How to Put Together a Top-Tier SaaS Marketing Strategy
- What Agencies Can Learn About Relationships From SaaS Customer Success Teams
- Word of Mouth Marketing: How to Drive Conversations and Sales at the Same Time
10. Product Marketing Alliance
Product Marketing Alliance (PMA) is a market research company headquartered in California, USA.
PMA offers various resources, such as newsletters, blogs, and podcasts designed to equip everyone with product marketing and SaaS knowledge.
The firm’s blog covers topics like SaaS marketing, SaaS metrics, product marketing, and customer success.
3 must-read posts:
- The Key to Differentiating Your SaaS Brand
- Three Behavior-Driven Customer Messaging Blueprints You Can Use for SaaS
- How to Use Personas to Enhance User Experience
11. Kalungi
Kalungi is a B2B SaaS marketing agency headquartered in Washington, USA. The agency offers growth-as-a-service and marketing services to fast-growing SaaS technology companies.
Its SaaS marketing blog covers inbound marketing, product marketing, content marketing, SEO, customer retention, and SaaS business development strategies.
3 must-read posts:
- 4 SaaS Growth Stages to Achieve T2D3 Growth
- SaaS Valuations: How to Value Your Software Company in 2023
- SaaS GTM Strategy: How to Define Your SaaS Market
12. SaaSMetrics
The SaaSMetrics blog covers any SaaS blog topic you can think of — from SaaS marketing to SaaS metrics. You can also get crucial insight into SaaS operations, buying SaaS products, building your own, and more!
The blog also covers sales and customer success topics.
Here are the 3 best SaaS blog posts from SaaSMetrics:
- How to Create Your Own SaaS Product
- Top 10 SaaS Applications for Business Growth
- 10 Unique Ways to Improve Organic Traffic of Your SaaS Company
13. Gong
Gong is a software development company headquartered in California, USA. Their platform is used by over 2,000 innovative companies, including Slack, Hubspot, PayPal, LinkedIn, Shopify, and more.
Gong’s blog covers various topics, including SaaS sales, SaaS business operations, market research, and email marketing.
3 must-read posts:
- Duplicate This SaaS Onboarding Process and Best Practices to Create Raving Fans
- The Top Customer Success KPIs to Measure
- 4 Strategies for Building Best-in-Class Enterprise Products
14. Startup Voyager
Startup Voyager is an SEO and content agency that works with various startups across the US and Europe. Our founders have been featured in Lifehacker, Inc. Magazine, HuffPost, and more.
What’s more?
At Startup Voyager, 70% of our client’s articles rank on page one for their target keyword (without spending on expensive and ineffective backlinks). And we’ve taken a fintech client from 0 to 100,000+ organic traffic within a year!
Our blog covers SaaS SEO tips, SEO tool reviews, crucial SaaS metrics to track (like Expansion MRR and ARPU), and more!
Read More: What Is Revenue Churn? How to Calculate It + Tips to Improve
Which SaaS Blog Is Your Favorite?
The best SaaS blogs offer valuable insights on how to run your business and apply the best marketing strategy.
If you ever need tips on the latest SaaS industry trends or marketing techniques, check out any of the blogs we’ve covered.
And if you want to start your own blog and create a conversion-based content strategy, contact Startup Voyager today!
Our SaaS SEO specialists will help you create a knock-out SEO and content strategy that will drive massive organic traffic growth and conversions!