10x Your MQLs with Conversion Optimization

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How Do We Increase Your Conversions? 

Tailored Conversion Paths for Different Users

Key challenges:

  • Most websites have no clear conversion paths. Consequently, visitors do not naturally progress to signing up.
  • Absence of crucial conversion pages such as feature pages, use cases, persona pages, etc.

What we do:

  • Create conversion paths: Research your ICP and personas to determine what information your visitors need to sign up.
  • Analytics: Use Google Analytics, heatmaps, etc., to check how visitors engage with your site.
  • Add CTAs and sections to pages that motivate visitors to click through to subsequent pages on the path.
  • Create new pages that users would need to go through to sign up.

Opt-Ins and CTAs

Key challenges:

  • Many relevant visitors leave your site without knowing how your product can help them.
  • Pages attempt to lead visitors to the homepage instead of allowing them to opt in on the page they visit.
  • Very few opt-ins on the blog or product pages.
  • No extensive testing of opt-ins.

What we do:

  • Determine the offer for each opt-in based on your article/page and the relevant conversion path.
  • Deploy different types of opt-ins across articles and pages — inline, slide-in, floating bar, etc.
  • Perform continual testing of opt-in type, design, copy, triggers, etc.

Page Optimization

Key challenges: 

  • Pages do not have the necessary information that motivates users to sign up or click through to another page.
  • The value proposition on the page is unclear or unrelatable to the target audience.
  • The UI does not convey authority.

What we do:

  • Analyze heatmaps to understand user behavior on the page and identify improvements to enhance engagement and conversions.
  • Craft compelling and targeted content that clearly communicates your value proposition and resonates with your audience.
  • Redesign the UI to create an intuitive and authoritative experience that encourages users to take action.

Lead Magnets

Key challenges:

  • Problems in acquiring reliable MQLs.
  • Low engagement on your landing pages.
  • Difficulty in building meaningful relationships with your audience.
  • Lack of resources to write and publish authoritative e-books, state-of-industry reports, case studies, etc.

What we do:

  • Create downloadable assets (such as reports, case studies, templates, videos, etc.) that users can access after providing their email addresses.
  • Create email newsletter content to nurture the leads from the lead magnets. 
B2B SEO

Analytics and Testing

Key challenges:

  • No understanding of what visitors actually do on the site.
  • The website and landing pages are built on assumptions, not data.
  • No clarity on what articles/ads drive signups.
  • No tests are being run on pages, opt-ins, etc.

What we do:

  • Use heatmaps and session recordings to observe and analyze user behaviour.
  • Set up GA4 to track conversion paths and events.
  • Run extensive A/B tests to boost conversion rates.

Get in touch to 10x your conversions