Increased conversions by 19% by highlighting real customer stories
The Problem
A D2C skincare brand was converting just 3% of their monthly traffic into purchases.
The company wanted to boost the conversion rate of ad traffic landing on collection pages.
What We Noticed
Ad traffic had extremely low engagement rates on the collection page, and 65% of ad users exited before visiting a product page.
Most users showed no interest in exploring further, and very few returned to the homepage to learn more about the brand.
What We Did
We hypothesized that users were eager to see the deals on the products but were deterred by their unfamiliarity with the brand. Plus, the design of the product cards on the collection pages meant users didn’t see any trust signals to boost confidence in the products.
So, we utilized proprietary AI-enabled slide-in opt-ins to display real customer videos reviewing products. The opt-ins showcased video reviews while encouraging users to visit the product page of the best seller in the collection.
The product pages were further optimized to display the star rating and review count at the top of the page.
Outcomes
Within 6 weeks of implementing the opt-ins, we saw:
28% increase in product page views from ad traffic
19% increase in sales from ad traffic
13% increase in returning customers
What Our Fab Clients Say About Us
Conrad Kurth
Founder
Our sales grew by 13.37% over four months due to Startup Voyager’s CRO work. Currently, around 20% of our monthly revenue is attributed to CRO activities.
Lenn Akamine
Head of Ecommerce and Digital Marketing
Startup Voyager’s CRO work helped us achieve an 8.28% increase in attributable revenue and a 9.84% decrease in cart abandonment in the first 4 weeks.
Chad Massura
Founder & CEO
Startup Voyager has helped us outrank top-tier sites that have been around for decades – for several keywords in the gardening niche.
Andreas Biebl
Chief Marketing Officer
More than 70% of the articles that Startup Voyager has done for us are ranking on Google page 1 for the primary target keyword. That’s more than 100 articles on page 1 within 11 months.
Anthony Zhang
Co-founder & CEO
It has been a pleasure partnering with Peter and his team to drive our organic search efforts. We went from 0 to 100,000 organic visitors in the last 10 months.
Luke Mackey
Founder & CEO
Startup Voyager has been a great partner to us on content marketing. The impact has been tangible and quick, helping us outrank government websites and established companies in the industry on topics about employee benefits in just 3-4 months.
Zeb Evans
Founder & CEO
Peter and his team enabled us to scale content creation to a level unimaginable by ourselves. Their efforts have led to a massive increase in organic traffic worth millions of dollars.
Ajay Goel
Founder
Peter and his team are pure magic. I’ve worked with 10 different SEO agencies in my career, and what they do is unlike anything I’ve ever seen before. They will write an article, publish it, and without a single external backlink, it magically starts to rank on page 1 within a few weeks. I’m shocked every time.
Dan Luis
COO
Startup Voyager has been a valuable addition to our team, and we’re happy with the positive impact they’ve had on our SEO efforts, including increased organic traffic, page 1 rankings, and overall traffic value.
Jonathan Grana
Co-Founder & CEO
Startup Voyager has helped us make SEO our primary client acquisition channel.
Let’s Chat!
Let’s get to know about your product and marketing goals and discuss how we can drive traction for you.