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[Roundup & Analysis] Content Marketing Metrics of 56 Successful Companies
Is your content marketing paying off? Sure, content doesn’t cost you like Facebook Ads or Google Adwords. But it’s not ...
SaaS Magic Number (How to Calculate, Benefits, Tips)
Looking for a metric to add some magic to your SaaS sales game? Meet the magic number! The magic number ...
Expansion MRR: All You Need To Know
̶D̶i̶v̶i̶d̶e̶ Expand and Conquer. Expansion MRR is the amount of money added to your monthly recurring revenue from existing customers ...
The Ultimate Guide to Product Led Growth
Product led growth (PLG) is when a SaaS company uses the product itself as the primary driver of activation, user ...
What Is Revenue Churn? How to Calculate It + Tips to Improve
Losing money is never good.But in business, it’s inevitable. What’s important is calculating how much of that lost revenue is ...
Everything You Need to Know About PQLs (Product Qualified Leads)
Move aside SQLs, PQLs are here to save the day. PQLs are prospective customers who have used a freemium or ...
Why Activation Rate Matters: How to Calculate and Optimize It
Do you want to avoid your SaaS product feeling like a ghost town, with users blowing through but not converting ...
ARR (Annual Recurring Revenue): Definition + Formula
Surprises might be good for birthdays.But not necessarily for a company’s financial health. When it comes to corporate finances, the ...