18 Essential B2B SaaS Events in 2024

Looking for the most anticipated B2B SaaS events of 2024?
You’ve come to the right place!

B2B SaaS events offer valuable opportunities to learn, meet new people, connect with successful entrepreneurs, and establish crucial business connections.

However, choosing the perfect SaaS conference can be tricky with so many options out there. 
That’s why we’ve made it easy for you! 

Check out our list of 18 must-attend B2B SaaS events in 2024 – along with essential details about the date, location, cost, and who should attend. 

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18 Best B2B SaaS Events to Attend in 2024 

From a SaaS conference to a trade show, 2024 promises many opportunities for B2B SaaS businesses to learn, network, and innovate. 

Let’s explore the most exciting B2B SaaS industry events of 2024.

1. Traffic and Conversion Summit 

The Traffic and Conversion Summit brings together brilliant entrepreneurs and agency owners to discover the latest trends and the newest strategies in the world of digital marketing.

The Traffic Conversion Summit in Las Vegas provides actionable and strategic insights from experts into what’s currently working and not working in the premier digital marketing landscape. 

  • When: 9th to 11th January 2024
  • Where: Caesars Forum, Las Vegas, United States
  • Who Should Attend: SaaS founders, digital marketing professionals, agency owners, and entrepreneurs
  • Cost: All-access passes starting from $1,295, and VIP passes available from $1,995

Registration link: https://trafficandconversionsummit.com/register/

2. Business of Software Conference 2024

The Business of Software Conference is a fantastic event designed for Founders, CXOs, and up-and-coming leaders in software and SaaS companies worldwide. 

Imagine spending time with industry experts in a friendly community of SaaS and software entrepreneurs, all aiming to create excellent SaaS products. 

The BoS 2024 is a multi-day, single-track SaaS conference where you can meet like-minded individuals and get a chance to connect, learn, and grow together!

  • When: 25th to 26th March 2024
  • Where: Churchill College, Storey’s Way, Cambridge CB3 0DS, United Kingdom
  • Who Should Attend: SaaS founders (and their teams), CXOs, and emerging software leaders 
  • Cost: Ticket prices start from $745. 

Registration Link: https://businessofsoftware.org/tickets/conference/europe-2024/

3. Adobe Summit 2024 

Adobe Summit 2024 is an event that brings together digital marketing experts, advertisers, SaaS professionals and tech enthusiasts to participate in insightful sessions and workshops.

The event covers a wide range of topics, including personalized marketing, artificial intelligence, content creation, e-commerce solutions, and data-driven marketing strategies. 

  • When: 26th to 28th March 2024
  • Where: Las Vegas, United States 
  • Who Should Attend: Marketing professionals, business executives, SaaS founders, IT and technology leaders, and other business professionals
  • Cost: Full conference passes starting from $1,795

Registration link: https://summit.adobe.com/na/pricing/

4. SaaSOpen 2024

SaaSOpen 2024 is a two-day event that lets you join a community of over 1,000+ SaaS leaders and gain exclusive insights into the upcoming trends in software. 

The event will feature fast-paced 20-minute keynote sessions where top SaaS founders unveil exclusive tactics, data, and strategies in a TedX and interview format. 

  • When: 28th to 29th March 2024
  • Where: The Line Hotel, 111 E Cesar Chavez St, Austin, TX 78701
  • Who Should Attend: SaaS founders, CMOs, and Heads of product, sales, and engineering.
  • Cost: Early bird tickets are available for $697 (limited), and early bird team tickets are available for $597. 

Registration link: https://saasopen.com/2024/austin#book-tickets

5. SaaSiest 2024 

SaaSiest 2024 is the biggest community-driven B2B SaaS event, with 1200 founders, executives, and VCs gathered in one place to share their experiences and best practices.

Here’s what you can expect from SaaSiest 2024: 

  • Insights from 50+ top speakers representing leading B2B SaaS companies
  • Workshops and breakout sessions
  • 1-1 meetings and 1000+ networking sessions
  • Exclusive sessions for CEOs and Executive members, etc. 

This event is for you if you want to connect and network with an industry expert and take your career and business to new heights!

  • When: 15th to 17th April 2024
  • Where: Slagthuset, Malmö, Sweden
  • Who Should Attend: B2B SaaS professionals, founders, executives, marketing professionals, investors
  • Cost: TBA

Registration link: https://docs.google.com/forms/

6. Web Summit 2024

Web Summit is the largest technology conference in the world. It is an annual event that brings together SaaS entrepreneurs, tech enthusiasts, startups, investors, and industry leaders. 

At Web Summit, attendees can listen to keynote speakers, participate in panel discussions, attend workshops, and network with thousands of professionals. 

The event provides a platform for startups and SaaS companies to showcase their products and innovations, connect with potential investors, and gain exposure in the global tech community.

  • When: 15th to 18th April 2024
  • Where: Rio de Janeiro, Brazil
  • Who Should Attend: Enterprise SaaS
  • Cost: Starting from R$1,195

Registration link: https://rio.websummit.com/tickets/attendees

7. Techspo New York 

Techspo New York is a two-day technology expo and trade show that brings together top developers, brands, marketers, SaaS technology providers, designers, and innovators. 

It is a part of the Techspo global technology exhibition series and has held many successful tech industry events, such as Techspo Boston and Techspo Phoenix. 

Featuring the latest products in Internet, Mobile, AdTech, MarTech, and SaaS technology, it gives exhibitors a platform to showcase their services to consumers and high-profile investors. 

  • When: 18th to 19th April 2024
  • Where: New York Marriott at the Brooklyn Bridge Hotel
  • Who Should Attend: SaaS company founder, industry expert, technology provider, entrepreneurs, investors, marketing professionals, CEO/CTOs, journalists
  • Cost: TBA

Registration link: https://techsponyc.com/register/

8. MicroConf 2024

MicroConf is the go-to event for a founder starting from scratch, as it provides you with practical strategies and real-life stories to boost your business to impressive levels. 

The event also connects you with brilliant entrepreneurs and leaders in the B2B SaaS industry, giving you ample networking opportunities.

  • When: 21st to 23rd April 2024
  • Where: The Starling Atlanta
  • Who Should Attend: SaaS professionals, B2B SaaS company and bootstrap founders, entrepreneurs
  • Cost: Starting from $1,099.00

Registration link: https://buy.microconf.com/b/00g6p65m94js3dK9B8

9. DigiMarCon Montreal 2024

DigiMarCon Montreal is a premier digital marketing and advertising conference. 

It’s part of the Digimarcon world exhibition series, which has hosted many successful virtual events, such as Digimarcon America.

This marketing and advertising conference is primarily for communication professionals and provides them with the opportunity to learn about digital marketing best practices.

However, B2B SaaS businesses can customize their experience by attending sessions and workshops that align with their specific marketing challenges and objectives. 

  • When: 9th to10th May 2024 
  • Where: Montreal Marriott Chateau Champlain Hotel in Montreal, Quebec
  • Who Should Attend: Marketers, entrepreneurs, digital marketing professionals, business leaders, and any technology provider in the SaaS industry
  • Cost: TBA (registrations open from 1st January 2024) 

Registration link: https://digimarconcanadaeast.ca/register/

10. SaaStock USA 2024

SaaStock USA is an event designed to bring together SaaS founders, executives, investors, and other industry experts for networking, learning, and collaboration.

At SaaStock USA, attendees can expect keynote speeches, panel discussions, workshops, and networking opportunities tailored to the SaaS industry. 

The SaaS conference covers various topics, including growth strategies, customer success, sales and marketing tactics, fundraising, and product development specific to SaaS businesses.

  • When: 13th to 15th May 2024
  • Where: The Palmer Events Center, Austin, Texas, United States
  • Who Should Attend: SaaS founders, CEOs, executives, investors, sales and marketing professionals
  • Cost: TBA

Registration link: https://share.hsforms.com/1vHrTHOeaQeeA4rl27elQXg3upof

11. Dublin Tech Summit 

Dublin Tech Summit brings together tech enthusiasts, entrepreneurs, industry leaders, and innovators from various sectors to discuss the latest trends in the tech world.

Attendees can benefit from keynote speeches, panel discussions, workshops, and exhibitions showcasing cutting-edge technologies and startups. 

The event is a hub for knowledge exchange, collaboration, and business growth, making it a valuable event for a B2B SaaS company aiming to enhance its presence.

  • When: 29th to 30th May 2024
  • Where: Royal Dublin Society, Merrion Rd, Ballsbridge, Dublin 4, D04 AK83, Ireland
  • Who Should Attend: SaaS founders, tech innovators, industry leaders, and tech professionals
  • Cost: Starting from €335 plus VAT (regular fee)

Registration Link: https://dublintechsummit.tech/tickets/

12. SaaStr Europa 

SaaStr Europa offers valuable insights, actionable strategies, and the chance to connect with potential clients, investors, and partners. 

This SaaS event allows companies to showcase their innovations, learn from industry experts, and foster collaborations within the European market.

  • When: 4th to 5th June 2024
  • Where: London
  • Who Should Attend: B2B SaaS founder, exec, revenue leader, and investor
  • Cost: All Access Ticket for Startups (less than $20M ARR) is $516.47 (including tax) 

Registration link: https://www.saastreuropa2024.com/buy-tickets

13. Turing Fest 2024

Turing Fest 2024 is a premier European B2B SaaS and tech gathering. 1,000+ attendees are anticipated to hear from 40+ speakers over two immersive days.

You can expect to learn about topics like engineering and managing new software, go-to-market and revenue strategy, and the culture of SaaS.

  • When: 9th to 10th July 2024
  • Where: EICC (Edinburgh International Conference Centre), Edinburgh
  • Who Should Attend: SaaS startup founders, executives, CFOs, developers, marketers
  • Cost: TBD

Registration link: https://turingfest.com/#Sign-up-anchor 

14. SaaStr Annual

SaaStr Annual 2024 is the largest SaaS conference in North America that unites SaaS professionals, such as founders, investors, and experts, fostering networking and collaboration. 

The SaaS conference takes place in San Francisco and features a mix of keynote presentations, panel discussions, workshops, and networking opportunities. 

At SaaStr Annual, attendees can learn from industry leaders and experts, gaining insights into the latest trends, sales and digital marketing best practices, and other SaaS topics.

  • When: 10th to 12th September 2024 
  • Where: San Mateo Events Center, San Francisco Bay Area, United States
  • Who Should Attend: B2B SaaS founder, VC, executive, revenue leader, and investor.
  • Cost: Early bird tickets cost $799 for startups (less than 20M ARR) and $649 for teams.

Registration link: https://www.saastrannual2024.com/buy-tickets

15. ARRtist Summit 

The ARRtist Summit lets you connect 500 influential B2B SaaS Founders and CxOs, along with 125 B2B SaaS investors.

With 50+ speakers, the summit revolves around developing remarkable products, creating a solid market strategy, and securing appropriate funding from suitable partners.

  • When: 10th October 2024
  • Where: Berlin
  • Who Should Attend: B2B SaaS founders, partners, senior executives, and investors.
  • Cost: Founder and CxO tickets for €399 (limited early bird) 

Registration link: https://www.arrtist.net/#Tickets

16. SaaStock Dublin 2024

SaaStock Dublin is a platform for SaaS startups and established companies to showcase their innovations, connect with potential clients and investors, and expand their networks. 

It provides valuable insight, fosters collaborations, and offers a vibrant environment for learning and business development within the global SaaS industry.

  • When: 14th to 16th October 2024
  • Where: The Royal Dublin Society, Dublin 
  • Who Should Attend: SaaS founders, CEOs, executives, investors, sales and marketing professionals
  • Cost: TBA

Registration link: https://www.saastock.com/saastock-2024/tickets/

17. SaaS24

SaaS24 is an event that allows you to explore the latest trends, challenges, and opportunities in the SaaS industry. 

It lets you gain valuable insight and gives you the networking opportunity to grow your SaaS business and adapt to customer needs.

  • When: 8th November 2024
  • Where: The Courthouse Hotel Shoreditch, 335-337 Old Street, EC1V 9LL, London
  • Who Should Attend: SaaS founders and C-Suite professionals from niche startups to world-renowned enterprises
  • Cost: Starting at £795 for a team pass and £995 for a gold pass. 

Registration link: https://events.futureofsaas.io/location/london/register

18. GTM 2024

GTM 2024 is a three-day conference full of interactive sessions. The event also includes hands-on planning and forecasting workshops focused on strategies for 2025. 

Additionally, the event features the GTM 2024 Awards, recognizing and celebrating exceptional go-to-market leaders in the industry.

  • When: TBD
  • Where: TBD
  • Who Should Attend: B2B SaaS CEO/founder and VP level and above heads of sales, marketing, customer success, and rev ops
  • Cost: Early access member tickets start from $795. 

Registration link: https://events.bizzabo.com/gtm2024

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