What Is Revenue Churn? How to Calculate It + Tips to Improve
Revenue churn measures the amount of recurring revenue that a SaaS company loses over a given period (usually a month). …
What Is ARPU? (+ Why and How to Optimize It)
How much value does your average customer bring in?That’s the cardinal question that your Average Revenue Per User (ARPU) answers. …
The 2023 PQL (Product Qualified Lead) Guide
PQLs are prospective customers who have used a freemium or trial version of your product and whose actions show a …
Activation Rate: How to Measure and Grow It
Interested in learning about activation rate and what it means for your SaaS company? In this article, we’ll cover what …
ARR (Annual Recurring Revenue): Definition + Formula
Annual recurring revenue is the lifeblood of any SaaS business. It’s the predictable revenue that you can generate every year. By …